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Prime Video Lands Thursday Night Football Deal with NFL

Football fans will want to keep that Prime Member status heading into next year.

Amazon and the National Football League announced a new 10-year agreement to exclusively broadcast 15 Thursday Night Football games and one pre-season game per year on Prime Video in the United States.

The new deal starts with the 2023 season and marks the NFL’s first exclusive national broadcast package with a digital streaming service. The number of regular-season games included in the Thursday Night Football package is increasing from 11 to 15, with all games airing on Prime Video as part of a Prime membership.

“NFL games are the most-watched live programming in the United States, and this unprecedented Thursday Night Football package gives tens of millions of new and existing Prime members exclusive access to must-watch live football on Prime Video,” said Mike Hopkins, SVP of Prime Video and Amazon Studios. “NFL fans from across the country will enjoy a premium viewing experience with Thursday Night Football, as well as access to a broad selection of content including award-winning Amazon Originals available on Prime Video.”

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“Thursday Night Football will be our first-ever digital package and we are thrilled to exclusively partner with Amazon to bring our games to more fans on more platforms,” said NFL Commissioner Roger Goodell. “NFL football drives passionate viewers and Amazon will enable us to continue to grow our fanbase in innovative and compelling ways.”

Prime Video will be coupling the games with new pre-game, half-time, and post-game shows, and fan-favorite features like X-Ray and Next Gen Stats are returning. As part of the new deal, Prime Video also secured rights to a weekly slate of original NFL programming and expanded rights to in-game highlights for all NFL matchups.

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