Netflix and SEGA announce a new animated Sonic the Hedgehog series called “Sonic Prime,” racing onto the platform in 2022. The 24-episode animated adventure “draws upon the keystones of the brand,” according to the announcement, where Sonic must save a new multiverse.
“Sonic is a beloved character and holds a special place in everyone’s heart, including my own. I spent many hours with the blue blur as a kid, and it’s a privilege to be able to bring this character everyone knows and loves on a brand new adventure with Netflix — one that a generation of loyal fans and brand new fans around the world can enjoy,” said Dominique Bazay, Director of Original Animation, Netflix.
The series will be animated at WildBrain’s Vancouver studio, and SEGA and WildBrain will jointly participate across production, distribution, and licensing. Man of Action Entertainment, creators of “Ben 10,” and the characters and team in the Academy Award-winning feature “Big Hero 6,” have been brought on as showrunners and Executive Producers for the series.
“With generations of devoted fans around the world, Sonic the Hedgehog is more popular today than ever before, and we’re thrilled to be partnering with Netflix, SEGA, and Man of Action to deliver all-new Sonic adventures for audiences worldwide,” said Josh Scherba, President, WildBrain. “This premium franchise is ideally suited to WildBrain’s capabilities, and it’s already inspiring great things from our talented creative teams. We’ve witnessed first-hand the enduring popularity of this brand from the strong and steady global demand for our library of legacy Sonic series. We look forward now to bringing fresh and exciting Sonic content to fans, both new and old.”
Ivo Gerscovich, Chief Brand Officer at SEGA, added, “Sonic the Hedgehog is a global entertainment icon that has captivated audiences since its video game debut in 1991. With over 1.14 billion game units sold and downloaded to date, an exciting feature film, a robust licensing program, and more, SEGA’s iconic hedgehog continues to surprise and delight audiences worldwide. We’re thrilled to partner with WildBrain, Man of Action Entertainment, and Netflix to speed into this new, animated chapter in the Sonic franchise.”
Netflix’s description added, “Sonic Prime aims to captivate the imaginations of audiences ages six to 11, as well as legacy Sonic fans of all ages, and will match the scale and scope of the epic adventures synonymous with the Sonic franchise. In 2020, the theatrical feature Sonic the Hedgehog took the number one spot worldwide on opening weekend and remained on top globally for weeks while breaking domestic box office records. Producers SEGA Sammy and Paramount Pictures have announced a sequel to the feature is in development.”