Watching an NFL Wild Card game in the middle of the afternoon might not be your kid’s first choice in streaming entertainment, but CBS Sports and Nickelodeon are hoping to change that. The networks will offer a special presentation of the NFL’s Wild Card game on January 10th, featuring “one-of-a-kind kid-focused content,” according to the announcement. There will also be a special halftime presentation, guest reporters, and original on-field graphics, as well as virtual filters and other attention-grabbing content throughout the game. The NFL Wild Card Game on Nickelodeon will air alongside CBS Sports’ broadcast of the game on The CBS Television Network.
Play-by-play announcer Noah Eagle will be joined by CBS Sports’ analyst Nate Burleson and Nick star Gabrielle Nevaeh Green in the booth to call the NFL Wild Card Game on Nickelodeon. Additionally, Nick star Lex Lumpkin serves as a reporter during the game.
Nickelodeon’s coverage begins with “The SpongeBob SportsPants Countdown Special,” a sports-themed compilation special at 4 p.m. (ET) hosted by the Denver Broncos’ Von Miller, highlighting SpongeBob’s best sports moments and featuring pre-kickoff appearances by CBS Sports’ Jim Nantz and Tony Romo, as well as Eagle, Burleson, and Green.
The NFL Wild Card Game on Nickelodeon will also include a halftime sneak peek of “Kamp Koral: SpongeBob’s Under Years,” which follows 10-year-old SpongeBob SquarePants and his pals as they spend their summer building underwater campfires, catching wild jellyfish, and swimming in Lake Yuckymuck at the craziest camp in the kelp forest, Kamp Koral. The series will debut in 2021 on ViacomCBS’s rebranded streaming service Paramount+ and then on Nickelodeon later in the year.
“This is a first of its kind presentation for the NFL together with Nickelodeon, and we are very excited to create a unique telecast that will maximize the co-viewing appeal for kids and families, while maintaining the integrity of the game and its traditions,” said Sean McManus, Chairman, CBS Sports. “Partnering with Nickelodeon to showcase the NFL Playoffs is a great opportunity to highlight the power, depth and reach of ViacomCBS, as we continue to unlock the true potential of our merged company with the first of many opportunities between CBS Sports and our ViacomCBS family.”
“Our game plan is to make sure the NFL Wild Card Game on Nickelodeon definitely lives up to its name by infusing the telecast with Nick’s sensibility of surprise and fun at almost every turn,” said Brian Robbins, President of ViacomCBS Kids & Family Entertainment. “We’re incredibly proud to team up with CBS Sports and the NFL to elevate the thrill of this game for kids and families to enjoy together.”
The NFL Wild Card Game on Nickelodeon will only be available to be streamed on mobile for free for all fans via the NFL App. The game airing on CBS will be streamed on CBS and NFL digital properties across devices, and on mobile via the participating teams’ mobile properties, and Yahoo Sports and other Verizon Media mobile properties.
NFLNickPlay.com will serve as the official online destination for the NFL Wild Card Game on Nickelodeon, helping to educate kids on football basics and entertain them with a variety of NFL-themed content leading up to and during the Wild Card game.
For three days leading up to the game and on game day, viewers can scan QR codes on-air, unlocking sports-themed SpongeBob SquarePants and The Loud House collectibles and participating with interactive content throughout the live game. Additionally, participants will be able to enter a sweepstakes for the chance to win an exclusive game ball signed by a Wild Card player, along with other exclusive prize packs.
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