World of Warcraft started their journey into the unknown reaches of Azeroth’s afterlife in Shadowlands back in November. The new content is part of the game’s eighth expansion, and Blizzard Entertainment announced that as of the first full day of Shadowlands’ launch, more than 3.7M units had sold through globally, making it the fastest-selling PC game of all time industry-wide.
The previously announced industry record-holder, Blizzard’s own “Diablo III,” sold through more than 3.5M copies as of its first day of release. Today’s announcement confirms that Shadowlands has surpassed that milestone as well as any other reported sell-through achievement for the same time frame among all PC games historically.
Also, World of Warcraft has continued to see strong engagement from the global community franchise-wide.
In the months leading up to the expansion’s release and the time since launch, the game reached and has sustained its highest number of players on monthly or longer-term subscriptions compared to the same period ahead of and following any WoW expansion in the past decade, in both the West and the East.
Players have spent more time in Azeroth year to date than in the same period of any of the last 10 years.
Also, total player time in-game this year to date has nearly doubled compared to the same period last year.
“It’s been a huge thrill to enter this whole-new dimension of the Warcraft universe together with millions of players around the world,” said J. Allen Brack, president of Blizzard Entertainment. “It’s been equally rewarding to see players enjoying all of the new features and content in Shadowlands—whether they’re exploring new aspects of their characters with the Covenants or setting foot in WoW for the first time with the new-player experience in Exile’s Reach—and there’s much more to come.”
The company added, “The launch of Shadowlands is just the beginning of an adventure unlike anything ever before experienced in World of Warcraft, with much more in store for players in the weeks and months ahead. Starting today, Shadowlands Season 1 commences when the gates to the expansion’s first raid, Castle Nathria—the gothic stronghold of Revendreth—open in Normal and Heroic difficulties. Mythic Keystone dungeons will also become available, tempting Azeroth’s heroes with greater rewards for taking on increased challenges. This season’s dungeon affix, Prideful, turns heroes’ own sense of accomplishment against them in the form of ego-wrought manifestations. In addition, players will be able to put their skills to the ultimate test in Arenas and Battlegrounds as the expansion’s first Rated PvP season begins.”
The official description for the new expansion reads, “Shadowlands is the eighth expansion for Blizzard Entertainment’s acclaimed massively multiplayer online role-playing game. Launched worldwide starting on November 23, Shadowlands sends players to the unexplored expanse of Warcraft’s afterlife, where the machinations of Sylvanas Windrunner and the malevolent Jailer threaten the very balance of life and death. There, players will explore disparate realms of wonder and horror; forge a bond with one of the Shadowlands’ four ruling Covenants in exchange for otherworldly power; delve into the Maw to rescue wrongly tormented souls; and ascend the twisting Tower of the Damned in search of legendary gear to help them restore balance to the beyond.”
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