Amazon announced the dates for Prime Day 2020. This year’s shopping event will start on October 13th and run through October 14th, offering Prime members deep discounts on over 1M deals across every category. Prime Day starts at midnight PT on Tuesday, October 13th and runs through Wednesday, October 14th.

You can bookmark the promo page to jump right into the deals at midnight. You can shop deals and top products for the holiday season including toys, TVs, electronics, fashion, beauty, kitchen, home, and Amazon Devices starting today and throughout the two-day event at amazon.com/primeday. Anyone can join Prime or start a 30-day free trial to participate in Prime Day.

If you want to shop a little early, starting today through October 12th, Amazon will offer Prime members a $10 credit to use on Prime Day when members spend $10 on items sold by select small businesses in Amazon’s store. Once Prime Day begins, members can use their $10 credit to purchase almost any product in Amazon’s store, including from small businesses.

“In the midst of an unprecedented year, we’re committed to making this the most successful Prime Day ever for our small businesses and excited for Prime members worldwide to discover new ways to support local entrepreneurs and save big on everything they need and love,” said Jeff Wilke, Amazon CEO Worldwide Consumer. “This year’s Prime Day is the perfect opportunity for Prime members to get their holiday shopping done early from the comfort of their homes – and to have more time to spend with their families and friends throughout the season.”

On Prime Day, Amazon Live will spotlight exciting deals curated from small businesses across Amazon. Viewers will also have the opportunity to hear directly from business owners, learn more about their products, and shop their Prime Day deals during a recurring segment called Small Business Showcase.

“In such an unsettled economy, we’ve actually been able to grow our sales with Amazon, allowing us to pay our employees more and pivot quickly when supply chain shortages struck,” said Colleen Sundlie, owner of Date Lady in Springfield, MO. “Selling online has helped us stay connected with customers and continue growing our small business despite the challenging times.”

Special Early Prime Day Deals (as detailed by Amazon)

  • Amazon Devices: Starting today, get two Echo Dot devices for $39.98 and Fire TV Recast for $129.99 to store up to 75 hours of HD programming. Plus, save up to $100 on Fire TV Edition Smart TVs and get the all-new Toshiba 43-inch Smart HD Fire TV Edition TV for $179.99. Starting October 6, get the Toshiba 32-inch Smart HD Fire TV Edition TV for $119.99 and the Insignia 43-inch Smart 4K UHD Fire TV Edition TV for $199.99; save $40 on Echo Show 5; get Echo Auto and enjoy hands free access to Alexa in your car plus six months of Amazon Music Unlimited for $19.99; and save on smart home security with Blink Mini indoor cameras—one for $24.99, two for $49.98, or get Echo Show 5 and Blink Mini for $54.99.
  • Amazon Music: For just $0.99, Prime members who haven’t yet tried Amazon Music Unlimited can get four months of the premium streaming tier with unlimited access to more than 60 million songs ad-free, and now a wide selection of popular podcasts.
  • Audible: Prime members can save $50 on a year of Audible Premium Plus. Audible members will also get access to the Plus catalog, featuring more than 10K Audible Originals, audiobooks and podcasts, all at no additional cost.
  • Kindle Unlimited: New customers to Kindle Unlimited save 50% off a 6-month subscription.
  • Kindle Book Deals: Spend $20 on ebooks and get a $5 ebook credit; Plus, Prime members can choose two, new select Kindle books for free.
  • Amazon Fashion: Save up to 30% on select Vineyard Vines clothing for men, up to 15% on select fall fashion from Shopbop including boots, denim, and more, up to 30% on select top trends from premium women’s fashion, including ASTR the Label, Splendid, and Alo Yoga, up to 30% on select kids’ and baby clothing and shoes, up to 30% on select styles from Calvin Klein, up to 30% on select Dress the Population, 4SI3NNA, and Black Halo dresses.
  • Amazon Brands: Save up to 40% on select clothing styles including Amazon Essentials and Goodthreads, 40% on pet essentials from Wag, 20% on Belei skin care products, 20% on baby essentials from Mama Bear, 20% on health and personal care products from Solimo, 20% on coffee and snacks from Amazon Fresh, Happy Belly, and Solimo, and 20% on health and wellness products from Revly, Amazon Elements, and Amazon Basic Care.
  • Amazon Fresh: Members can enjoy $15 off their first order of $50 or more on Amazon Fresh plus item level offers throughout the store. Visit amazon.com/Fresh for more.
  • Home: Save up to 20% or more on furniture brands including Modway, Lane Home Furnishings, Walker Edison Furniture Company, and Nathan James. Save up to 20% or more on select rugs from brands including nuLOOM and Artistic Weavers. Save on Martha Stewart Hunts Table Lamp Living Room Decor and Madison Park Signature Colette table lamp.
  • Prime Video: Today through Prime Day, Prime members can enjoy a selection of titles to rent or buy with up to 50% off on select titles.
  • Tools: Save up to 20% on select DEWALT saws and drills and up to 15% on select DEWALT impact driver and drill combo Kits.
  • Toys: Save up to 30% on select toys from Green Toys.
  • Smart Home and Appliances: Save 20% on Broan Appliances and 15% on Midea compact refrigerators. Save on Kasa Smart Dimmer Switch by TP-Link and SYLVANIA Tungsten halogen light bulbs.
  • Lawn & Garden: Save on Masterbuilt Electric Smoker and accessories, select BLACK+DECKER outdoor tools, Back to the Roots Water Garden, American Lawn Mower Company electric lawn mower, Champion 3400-Watt Portable Generator, and more.

You can shop these deals and more today and throughout the two-day event at amazon.com/primeday.

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