Lifetime and Variety are partnering up for a one-hour special celebrating the women serving on the frontlines of the current health crisis. The special event is called “Lifetime Presents Variety’s Power of Women: Frontline Heroes,” and it’s slated to premiere on June 25th on both the Lifetime network and on Facebook.
The one-hour special will be virtually hosted by Good Morning America’s Robin Roberts, with a broadcast from Variety’s Facebook page, and cross-posted on Lifetime’s Facebook page. Facebook viewers will be able to contribute directly to the United Nations Foundation / World Health Organization’s COVID-19 Solidarity Fund using the Facebook donate button in the livestream. According to Lifetime, Facebook has provided $10M in matched funds for this ongoing effort.
The official description reads, “Lifetime Presents Variety’s Power of Women: Frontline Heroes will celebrate the courageous women on the frontlines of the pandemic – including doctors, nurses, teachers, researchers, among others – who are putting themselves at risk to make a difference and working towards finding a solution in this crisis. The special will take a look at ways women are confronting domestic violence, changes to the way children are educated, mental health, homelessness and other areas that affect our daily lives. Current and past Power of Women honorees will come together to celebrate these remarkable women, their extraordinary work, and their dedication to their communities during this incredibly challenging time.”
The event also highlights the 2020 Power of Women honorees, including two-time Academy Award-winning star and executive producer of the miniseries “Mrs. America” Cate Blanchett; Tony and Grammy Award-winning star and actor in the new miniseries “Hollywood” Patti LuPone; and eight-time Grammy-nominated singer and actress starring in the series “Homecoming,” Janelle Monáe.
Previous honorees Laverne Cox, Jennifer Garner, Tiffany Haddish, Gigi Hadid, Priyanka Chopra Jonas, Nicole Kidman, Blake Lively, Helen Mirren, and Natalie Portman will also pay tribute to these women through self-shot material.
“During this incredibly trying time, we look forward to celebrating the remarkable women on the frontlines of the pandemic who are making the health and safety of others a priority every single day. In the midst of this crisis, the work they are doing is the epitome of selflessness and bravery,” said Claudia Eller, Editor-In-Chief of Variety. “We are also thrilled to honor yet another inspiring group of women within the industry whose contributions to their respective humanitarian causes are making such a powerful impact on our global community.”
“Variety’s Power of Women is one of our signature events. With our founding partner Lifetime, we knew it was crucial this year more than ever to expand our tradition and highlight our everyday heroes — the frontline workers who are courageously battling the pandemic,” said Michelle Sobrino-Stearns, Variety Group Publisher and Chief Revenue Officer. “For the first time, a multi-platform global audience will experience our iconic event and join us in paying tribute to the dedication and perseverance of all of these incredibly inspirational women.”
“Programming with a purpose is part of the fabric of who we are at A+E Networks and we are honored to partner with Variety to showcase the true power of women on Lifetime with this inspiring tribute,” said Paul Buccieri, President, A+E Networks Group. “With women leading in almost all areas of essential work, this is an incredible opportunity to celebrate the everyday heroes who are doing monumentally impactful feats in this unprecedented time in our lives.”
(This article was changed to reflect the new June 25th date, the premiere was originally set for June 9th.)
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