Amazon Prime Video is improving the company’s NFL Thursday Night Football streams. The platform is releasing new features for Prime members that add more insights and analysis to the game, and provides viewers with more live data and resources.

“We’re revolutionizing the way football fans stream Thursday Night Football and allowing Prime members to personalize how they watch and hear the game,” said Marie Donoghue, Vice President of Prime Video Sports. “There’s something for every football fan — from deeper gameplay analytics at their fingertips, to differentiated commentary, to the ability to easily discover and watch on any device, anywhere in the world. We think both longtime sports fans and those new to the game will love watching and engaging with TNF on Prime Video and Twitch.”

You can check out the entire Thursday Night Football schedule available on Prime Video right here on Amazon.

The announcement was made just as the Thursday Night Football schedule starts on Amazon Prime Video and Twitch. The first game starts on September 26th, and the Green Bay Packers are hosting the Philadelphia Eagles.

If you already watch shows on Prime Video, then you are probably familiar with X-Ray. Now users can use X-Ray for TNF. Starting this season, X-Ray brings some of the same Next Gen Stats previously available only to coaches and announcers to all TNF fans on-demand, on every play. When using the feature, fans can dive into insights like a quarterback’s average time to throw, a running back’s average yards after contact, and a wide receiver’s average yards of separation. These stats are powered through Next Gen Stats’ real-time player tracking.

The new feature is available for Android, iOS, and Fire TV users. Prime Video is also enabling analytics on the go with a discoverable and easy to use mobile experience that allows customers to bring up and dismiss real-time stats by simply flipping their phones. To access X-Ray, fans can simply flip their phones, tap the “Stats by X-Ray” button on their phone or tablet, or click ‘up’ on the Fire TV remote control during the game.

Amazon also announced “NFL Next,” a new 30-minute live show available exclusively on Prime Video at 7:00 PM Eastern each Thursday. The show will offer insight and commentary from two-time Super Bowl Champion Chris Long, NFL Network’s Kay Adams, and Next Gen Stats expert James Koh. The show will also host featured guests including current and former players, while sports journalists Hannah Storm and Andrea Kremer return to provide commentary.

“We’re excited to collaborate once again with Amazon Prime Video to produce a different kind of NFL show,” said Ross Ketover, Chief Executive of NFL Films. “To have the talents of Chris Long, one of the most insightful players to play this game, paired with a dynamic personality like Kay Adams makes for a show we think fans are going to love.”
“I am excited to be part of NFL Next and the Amazon family,” said Chris Long. “It was important to me that my first venture into football broadcasting was in a forum that I feel will give the viewer a unique under the hood look of the game.”

In addition to the default FOX broadcast with Joe Buck and Troy Aikman, Prime members can choose from two additional Prime Video exclusive audio streams: Hannah Storm and Andrea Kremer and U.K. English language broadcasters Derek Rae and Tommy Smyth.

“I can’t wait for another season of Thursday Night Football!” said Hannah Storm. “It’s such a challenging and fun opportunity, and we have an awesome group of women in front of the mic and behind the scenes to give Prime members our own unique perspective on the game.”
“I’m thrilled that Hannah and I are building on our groundbreaking first season coupled with our expanding roles on NFL Next as well as offering the most unique viewing experience with Amazon’s technical innovations,” said Andrea Kremer.

TNF will also be available to Twitch viewers, including co-streamed commentary from popular streamers on Twitch’s interactive social video service. Many popular streamers will be co-streaming the matchups and adding their unique commentary to the broadcasts, including surprise guests coming later this season.

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