Viacom announced that the company has acquired “Seinfeld ” from Sony Pictures Television, in a deal that features the exclusive cable rights for all 180 episodes of the iconic series. The deal goes into effect in October 2021, and the full library of Seinfeld episodes will air amongst Viacom’s entertainment brands, including Comedy Central, Paramount Network and TV Land. Viacom also stated that catch-up episodes will be available through Viacom brands via authenticated video on demand, websites and apps. The deal was closed by Barbara Zaneri, EVP, Viacom Global Program Acquisitions, and Flory Bramnick, EVP, US Distribution, for an undisclosed sum.

“We’re extremely proud to bring this little-known series to our viewers. With the right programming and promotion, we believe we’ll finally get Seinfeld the recognition it truly deserves, as merely the greatest sitcom of all-time,” said Kent Alterman, President of Comedy Central, Paramount Network, and TV Land.

John Weiser, President, First Run Television for Sony Pictures Television said, “Seinfeld airing on Comedy Central and the Viacom networks brings together the greatest comedy of all time, with the best brands in cable. This was a tremendous team effort and we are delighted to be working with the first class executives at Viacom who are experts in programming and promotion. For a show about Nothing, this is really Something!”

An Emmy and Golden Globe-winner for Best Comedy Series, “Seinfeld” is one of the most popular, most award-winning and longest-running comedy series of all time. The announcement came just a few days after Netflix announced that it had picked up the streaming rights to the series, taking the rights away from Hulu.

Jerry Seinfeld stars as a stand-up comedian whose life in New York City is made even more chaotic by his quirky group of friends who join him in wrestling with life’s most perplexing, yet often trivial questions. Often described as “a show about nothing,” Seinfeld mines the humor in life’s mundane situations like waiting in line, searching for a lost item, or the trials and tribulations of dating. Co-starring are Julia Louis-Dreyfus as Jerry’s ex-girlfriend and current platonic pal, Elaine Benes; Jason Alexander as George Costanza, Jerry’s neurotic hard-luck best friend; and Michael Richards as Jerry’s eccentric neighbor, Kramer.

Seinfeld is a West/Shapiro Production in association with Castle Rock Entertainment. Seinfeld was created by Larry David and Jerry Seinfeld and executive produced by Larry David, Howard West, and George Shapiro.