Ariana Grande is back with another fragrance, and this one is named after one of her songs. The popular singer announced ‘Thank U, Next,’ a new fragrance named after her hit track, and she released a new promotional video to get the word out. The new scent is available at Ulta, while a dozen of her other products are available right here on Amazon. While ‘Thank U, Next,’ is an Ulta exclusive, you can find her ‘Cloud’ and ‘Ari’ mixes in other stores, along with her body mists, rollerballs, and boxed sets.

The video is filled with pop culture references, some from Grande’s previous music videos, and other taking cues from the movie “Mean Girls.” Grande’s song, “Thank U, Next,” is playing in the background. The video has teens spreading rumors about why the scent is so perfect, including lines about Ariana personally singing to the roses before they are used as ingredients. The video also features a shot of Grande cutting off her iconic ponytail, to be used in the production of intoxicating apocrathy.

The official description from Ulta reads, “Optimistically outspoken. Playful yet cool. Introducing Thank U Next Eau de Parfum by Ariana Grande. The ultimate fragrance for moving on and looking up. Thank U Next bursts opens with juicy notes of sparkling white pear and wild raspberry that soften with a heart of creamy coconut and delicate pink rose petals. Divine velvety musk infuses classic Ari sass, while macaroon sugar adds playful femininity. Full of attitude, full of sweetness.”

The new ponytailed infused concoction drops just as we enter the holiday season, the bread-and-butter of the fragrance world. You can watch the video below, where you can find all of the throwbacks and hints at the Ariana Grande brand that is slowly taking over the world piece by piece.

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