Taylor Swift is still celebrating her three wins at the VMAs, but China is giving the artist another reason to smile. The ten-time Grammy winner set a new record for an international artist in China with the release of her multi-platinum album Lover, which is still dominating the charts domestically.
According to Universal Music Group, Swift’s Lover album has become China’s most consumed international full-length album of 2019, setting a new record by an international artist for first week, full-length album consumption by more than doubling the previous record. The new album was released globally on August 23rd by Universal Music Group, and is being played pretty much anywhere you can listen to music.
Swift’s two previous studio albums, 1989 and reputation were both certified for more than 1M albums consumed in China, and Swift’s popularity in the country (and around the world) only seems to be growing. The breakout song for the album was “Me!,” which broke multiple records including 65.2M views online in 24 hours. “You Need To Calm Down” is still climbing on YouTube, and shows no signs of stopping. One thing that won’t calm down is the Swifties’ love for all things Taylor, all across the globe.
Taylor Swift holds YouTube’s most viewed video by any female and solo artist, and “Me!” is the fastest music video to reach 100M views on Vevo (in only 79 hours) and broke the record for the most views in a single day by any artist. In addition to “ME!” and “You Need To Calm Down,” Taylor just released the title track, “Lover.” All in all, that’s a pretty terrific month for the youngest person in history to win a Grammy for Album of the Year, and the first female solo artist to win the award twice.
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