The second annual Savage X Fenty Show, a runway show celebrating the new Fall/Winter 2019 collection from music and fashion icon Rihanna, will be on Prime Video. The event takes place during New York Fashion Week in conjunction with “NYFW: The Shows” and will feature a combination of models, actors and dancers wearing the latest styles. The video streaming service stated that the Savage X Fenty Show will stream exclusively on Amazon Prime Video in more than 200 countries and territories worldwide beginning Friday, September 20.
The new event serves as a follow up to last year’s popular showcase. The star-studded evening is set to be a radical departure from tradition, and “a one-of-a-kind event blending music, fashion and culture” according to Amazon. Viewers can expect musical acts to complement the Savage X Fenty Fall/Winter 2019 collection.
“I couldn’t be more excited that everyone will have full access to The Savage X Fenty Show this year! We are working on creating a bold, sexy, super energetic experience for our viewers,” said Rihanna.
“Rihanna has conquered the worlds of music, film, beauty and fashion. She has re-invented the idea of what fashionable lingerie should be for a global customer. The brand authentically reflects empowering statements of inclusivity, body positivity and fun! The Savage X Fenty Show promises to be a ground-breaking and truly unique experience and we’re thrilled to give our global customers an exclusive front row seat,” said Jennifer Salke, Head of Amazon Studios.
Following the live show, this year’s Savage X Fenty Show will be available to stream exclusively on Amazon Prime Video worldwide giving audiences both in-person and at home a door into the world of Savage X Fenty, as well as the chance to relive the experience again and again. The Amazon Prime Video special will also feature an exclusive look behind the scenes at the making of the show.
The Savage X Fenty Show was created under the artistic direction of Rihanna and Savage X Fenty, and is executive produced by Rihanna and produced by PRODJECT and Endeavor Content’s non-scripted group. The popular line celebrates “fearlessness, confidence, and inclusivity” according to the company, and in partnership with TechStyle Fashion Group, the label offers accessible price point and extensive assortment.
“We want to make people look good and feel good,” explains Rihanna, who approaches Savage X with the same mentality she does all her projects—to make something new and fresh that everyone can relate to and feel confident in. “We want you to feel sexy and have fun doing it.”
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