The music streaming service TIDAL is hoping to shake up its presence on social media. The company announced a series of enhancements on Tuesday aimed to increase its social sharing capabilities. Starting today, TIDAL members can share the platform’s catalog of music to both Instagram and Facebook Stories, and playable video content can be shared right to Instagram Stories in just a few clicks. 

TIDAL members using iOS and Android devices will see the new sharing option across all content when clicking the three-dot menu and selecting “share.” The company stated that songs, albums, artists and playlists will be shared to Instagram and Facebook Stories as a still image, while videos will post with a :15 second preview to Instagram Stories and as a still image to Facebook Stories

TIDAL is hoping that the new enhancements bring a seamless integration into members’ everyday lives, and that the sharing will help to promote the artists. You can find the TIDAL app right here on App Store and on Google Play.

“We see members every day sharing their favorite TIDAL content across social media,” said Lior Tibon, COO, TIDAL. “With TIDAL’s leading video catalog, it became a priority to better showcase the content and assimilate into other popular apps– we’re proud to continue leading the way for video content amongst our peers.” 

TIDAL members can start exploring videos to share in TIDAL’s New Video Arrivals playlist. The new feature is beginning to be rolled out with members across the globe receiving the update throughout the week. It’s an interesting idea, and artists should be happy to learn that they can share images and clips from their newly released tracks to their millions of followers around the world. The integration is also great exposure for TIDAL, as the company fights for a larger stake in the digital subscription service market.

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