The long-awaited Apple Card launches today in the United States. Customers can apply for Apple Card through the Wallet app on iPhone in just a matter of minutes and start using it right away with Apple Pay in stores, in apps and on websites. Apple said that the new card is built on simplicity, transparency and privacy, and the Apple Card has no fees, and encourages customers to pay less interest over time by explaining their payment structures. The software side of Apple Card offers an easy-to-understand view of spending, and the data is not sold to third-parties.

“We’re thrilled with the overwhelming interest in Apple Card and its positive reception,” said Jennifer Bailey, Apple’s vice president of Apple Pay. “Customers have told us they love Apple Card’s simplicity and how it gives them a better view of their spending.”

The Apple Card’s rewards program, called Daily Cash, gives back a percentage of every purchase as cash on customers’ Apple Cash card each day. Customers will receive 2% Daily Cash every time they use Apple Card with Apple Pay, and 3% Daily Cash on all purchases made directly with Apple, including at Apple Stores, apple.com, the App Store, the iTunes Store and for Apple services.

Apple Card is extending 3% Daily Cash to more merchants and apps over time. Starting today, customers will receive 3% Daily Cash when they use Apple Card with Apple Pay for Uber and Uber Eats. Customers can request a ride through Uber in more than 700 cities across the globe and order a meal through Uber Eats in more than 500 cities around the world. Apple Card will continue to add more popular merchants and apps in the coming months according to Apple.

For purchases made with the titanium Apple Card, customers will get 1% Daily Cash. To help customers better understand their spending, Apple Card uses machine learning and Apple Maps to clearly label transactions with merchant names and locations in Wallet, and provides weekly and monthly spending summaries.

In today’s announcement, Apple stressed that there are absolutely no fees associated with Apple Card: no annual, international or over-the-limit fees. To help customers make informed choices, Apple Card shows a range of payment options and calculates the interest cost on different payment amounts in real-time.

Apple Card also provides a new level of privacy and security behind the scenes. The unique security and privacy architecture created for Apple Card means Apple does not know where a customer shopped, what they bought or how much they paid. Apple is partnering with Goldman Sachs as its issuing bank. Apple stated, “Goldman Sachs will never share or sell data to third parties for marketing and advertising. Apple is also partnering with Mastercard to provide the support of a global payments network.”

The Apple Card is now available to qualified customers in the US with iPhone 6 and later. To apply, customers can update to iOS 12.4 on iPhone, open Wallet and tap +.

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