Roku is expanding its children’s content with “Kids & Family” on The Roku Channel. The new destination offers free and premium entertainment on the Roku platform, making it easier for parents to find, and control, age-appropriate content. According to the company, The Kids & Family experience makes it easy for children and parents to find a great selection of tailored content available for free and through Premium Subscriptions available in one, easy-to-access destination. In addition, Roku is rolling out Parental Control features for The Roku Channel, allowing parents to control what their kids can access.

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“We recognize that it can be a challenge to find quality kids and family entertainment across multiple streaming channels, particularly free, ad-supported options,” said Rob Holmes, Vice President of Programming and Engagement, Roku. “Kids & Family not only provides a selection of great free, ad-supported content from partners like with Ryan’s World and Lionsgate’s Leapfrog, but also highlights kids’ entertainment from existing Premium Subscriptions partners. Parents looking to find great programming for their children will enjoy the ease of going to The Roku Channel as their one place for kids and family entertainment.”

Roku stated that Kids & Family will offer a mix of quality shows, movies, live linear, and short-form videos. In addition to the thousands of free, ad-supported options, users who have already subscribed to Premium Subscriptions through The Roku Channel will be able to view subscription-based kids and family content from partners such as Hopster, Noggin and Zoomoo, as well as children’s entertainment from services such as HBO and STARZ, directly within Kids & Family.

“There is a tremendous opportunity to expand our reach with the quickly growing audience on The Roku Channel,” said Chris M. Williams, Founder and CEO, “Family time is often enjoyed in the living room where Roku is so successful and we’re thrilled to bring our biggest creator partners, like Ryan from Ryan’s World, into the heart of the home through the new channel.”

The update will also bring PIN-based playback controls to The Roku Channel; this allows parents to set access limits to content based on ratings within The Roku Channel. If the setting is enabled, a PIN will be required in order to view videos on The Roku Channel based on the content rating. Kids & Family will be available to users of The Roku Channel in the U.S. starting today. It will be available on Roku devices, via the Web and on select Samsung smart TVs that access The Roku Channel.

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