Viacom plans to acquire Paws, Inc., the entity holding global intellectual property rights to both the “Garfield” and the “U.S. Acres” franchises. According to the company, the acquisition is expected to close in the upcoming weeks. The new deal allows Garfield to join the Nickelodeon family, which includes “SpongeBob SquarePants,” “PAW Patrol,” “Teenage Mutant Ninja Turtles,” “Blue’s Clues & You!,” the SpongeBob spinoff, “Kamp Koral,” and an all-new animated Star Trek series. After the acquisition, Nickelodeon plans to develop a new Garfield animated television series
Said Nickelodeon’s President, Brian Robbins, “This acquisition marks another step in our evolution toward being kids’ first stop for the best new content and characters, so we’re incredibly happy to have Garfield join our growing roster of globally loved franchises and to introduce this cool cat to a new generation of fans.”
“Great content is core to the strength of our brands, and Garfield is a beloved character that continues to be part of the cultural zeitgeist with universal resonance across all ages,” said Sarah Levy, Chief Operating Officer of Viacom Media Networks. “The acquisition of Paws, Inc. provides another opportunity for Viacom to leverage our platforms to extend the global reach of iconic IP.”
Pam Kaufman, President of VNCP, added, “Garfield is a global evergreen franchise that is a natural fit with Nickelodeon and our portfolio of iconic properties. With fans around the globe that span both kids and adults, we are excited to ignite Garfield into a multi-generational consumer products juggernaut and further deliver on VNCP’s ‘Every Age, Every Aisle’ mission.”
Created by cartoonist Jim Davis, Garfield is the most widely syndicated comic strip in the world. Garfield has starred in TV shows and movies, and received four Emmy Awards for Outstanding Animated Program. Davis was also inducted into the Licensing Hall of Fame in 1998.
Davis said, “I’ve always tried to make people laugh with humor that is classic and appealing to both kids and adults. I’m delighted that Garfield is going to be placed in the capable hands of the folks at Nick. They know how to entertain and will be great stewards for the franchise. I am also excited to continue to do the thing that gets me out of bed every morning…the comic strip!”
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