Queen’s “Bohemian Rhapsody” music video reached a new milestone this week, passing 1B views on YouTube. While there are plenty of music videos on YouTube with over 1B views, “Bohemian Rhapsody” is the first pre-1990s video to reach the milestone on the platform.
Queen members Brian May and Roger Taylor said in a statement, “We are honoured that Bohemian Rhapsody has just hit one billion views on YouTube. We want to thank you all and celebrate with our amazing fans all around the world by creating three new music videos to our songs, all featuring you! Whether you are a musician, singer, dancer, visual artist or you just want to have some fun. Go to youarethechampions.com to find out more and we’ll see you on the road somewhere.”
To celebrate the achievement, a remastered HD version of the video is available on YouTube, exclusively on the bands’ YouTube channel. Fans of the band can watch that video below. As an extra bonus, the video also comes with song lyrics in multiple languages including English, Spanish, Italian, French, Japanese, Polish, German, Indonesian Bahasa, Korean, Czech, Russian and Turkish.
YouTube Music, Universal Music Group and Hollywood Records also announced the ‘You Are The Champions’ campaign, giving fans a chance to become a part of Queen history with a starring role in three brand-new, user-generated videos for three of the band’s tracks. The campaign launches later this month, and more details will be announced at a later date.
“Bohemian Rhapsody is a sonic and cinematic masterpiece that’s one of the most enduring songs of all time,” said Lyor Cohen, Global Head of Music for YouTube. “The newly remastered video on YouTube will ensure the song continues to be rediscovered, embraced and beloved by old and new generations of music fans around the world. It’s incredible to help change the way fans experience music and provide a place for artist and fan connections worldwide.”
Celine Joshua (General Manager, Commercial, Content and Artist Strategy at Universal Music Group) said, “We are thrilled that Queen’s iconic “Bohemian Rhapsody” video has reached a historic one billion views on YouTube. Now, together with Queen, YouTube and Hollywood Records, we are excited to launch ‘You Are The Champions,’ an innovative, new user-generated video campaign with Queen’s incredible fans around the world at its core. This will be the first of a series of custom initiatives we have planned in the coming months on the official Queen channel.”
The bio-drama “Bohemian Rhapsody” certainly helped the music video gain exposure with a younger audience. The movie grossed over $900M at the box office and won four Oscars, including Best Actor for Rami Malek.
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