Amazon Prime Day launches on July 15th and runs through July 16th, but Amazon is already offering deals on Amazon devices, fashion, grocery, toys, furniture, everyday essentials, school supplies, and more. The “Happy School Year” store officially opens today, serving as a one stop shop for parents, students and teachers as everyone goes back-to-school. Some of the biggest deals are on Alexa-enabled devices, and starting today, members can save $100 on Fire TV Recast at $129.99.

With the Fire TV Recast, you can cut the cord and record live over the air content for free. Plus, starting July 8th, shoppers save $80 on Ring Video Doorbell Pro and an Echo Dot, at just $169. Prime members who haven’t yet tried Amazon Music Unlimited can get four months of the premium streaming tier for only $0.99, and 50% off rentals on a collection of popular movies – starting from just $1.99.

You can find the early Prime Day Deals on the official promotional page right here on Amazon.

“Prime members have really embraced Prime Day as the perfect time to stock up for all of their back-to-school and off-to-college needs, given the incredible deals and offers for a Happy School Year. Last year, members even purchased millions of pencils and pens on Prime Day alone,” said Cem Sibay, Vice President, Amazon Prime. “With the launch of our Happy School Year store today, as well as thousands of product launches from popular brands, this year’s Prime Day will offer something exciting for every member.”

Prime members can unlock exclusive Legend and weapon skins for Apex Legends, and content from multiple EA SPORTS titles today through Twitch Prime. Shoppers can also save 66% on your first 3 months of Audible at just $4.95 a month. You can also choose to save $30 when you sign up for an annual Audible membership and get an Echo Dot for just $0.99.

Prime members who haven’t tried Kindle Unlimited can get their first three months of unlimited reading free when they sign up. In the fashion world, customers can save up to 30% on Tommy Hilfiger men’s and women’s clothing, up to 30% on clothing from the Tommy Hilfiger Adaptive line, and up to 30% on Tommy Hilfiger shoes, accessories and more. Other deals include up to 70% savings on Seafolly Australia Swimwear, up to 50% savings on athletic shoes from Reebok, Puma, and more, and up to 30% savings on kid’s and baby styles from Gerber, The Children’s Place, and more.

All of the Amazon Brands are having massive blowout sales, including Core 10, Daily Ritual, from Rivet, Stone & Beam, and Ravenna Home. If you use Prime Now, you can save up to 40% on the best of Amazon with free two-hour delivery on orders of $35 or more. Plus, new Prime Now customers can receive $15 off their order of $35 or more. AmazonFresh users can save up to 40% on groceries when shopping AmazonFresh. Plus, new AmazonFresh customers can get $15 off their first order of $35 or more.

From July 3rd through July 16th, U.S. Prime members who spend $10 at Whole Foods Market get a $10 credit to use on Amazon for Prime Day. Prime members qualify by scanning the Prime Code in their Whole Foods Market or Amazon App when they check out, or by making a Prime Now order for delivery or pickup from Whole Foods Market. During the same timeframe, Whole Foods Market will also offer Prime members exclusive weekly deals on favorites with discounts of 25-50% off.

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