Amazon has invested a lot of time and resources in combating porch pirates and package thieves. In the past, Amazon introduced the Amazon Key system for homes, garages, and cars; invested in the company Ring; and introduced Amazon lockers. The latest system is called Counter, and it allows you to pick up packages from a third-party retailer.
Now available in the United States, the company offers a network of staffed pickup points that gives customers the option to ship their Amazon packages to partner locations. The new system is already up and running, offering customers access to more than a hundred Counter locations across the country. Amazon stated that “thousands of additional locations” are coming soon, so if package theft or missed deliveries is a problem in your area, keep an eye out for new locations.
Delivery to a Counter location is available for the tens of millions of items sold on Amazon.com and works with Same-Day, One-Day, Two-Day and Standard Shipping. The service is available to all customers at no extra cost. Customers can already take advantage of the service through local Rite Aid stores, and Amazon stated that by the end of the year the service will roll out across 1,500 Rite Aid locations nationwide.
“Amazon is always looking for innovative and convenient ways for customers to ship and receive their orders,” explains Patrick Supanc, Worldwide Director of Amazon Hub. “With Counter, we’ve leveraged our growing logistics network and invested in new, easy to use technology to give customers yet another delivery option rooted in flexibility and control. We are excited to partner with national businesses like Rite Aid, and local businesses in the future, to create an outstanding experience for our shared customers.”
“Creating a seamless, convenient customer experience is a key element of our strategy and digital transformation,” said Jocelyn Konrad, Executive Vice President, Pharmacy and Retail Operations of Rite Aid. “Being the first store partner for Counter in the U.S. is a differentiator for Rite Aid and we believe our partnership with Amazon, that includes Locker, creates a stronger in-store experience for existing customers and new customers that come in to pick up their packages.”
Using the Counter system is easy as shopping on Amazon. After picking out your items, customers proceed to checkout and select one of the Counter pickup points available in their zip code as their delivery location. As soon as their package arrives at the store, customers receive an e-mail notification with a unique barcode as well as a reminder of the address and the business hours of their selected store. At the store, customers provide the barcode to store staff, who will scan it, retrieve the package, and hand it to the customer. Customers have 14 days to collect their package.
As we mentioned earlier, Counter is part of the Amazon Hub family, which includes Locker, Locker+ and Apartment Locker. Locker is already available in more than 900 cities and towns, offering an alternative, secure, and convenient delivery option available at no additional cost. Locker+ locations are secure and convenient locations in neighborhoods, cities and campuses, staffed with associates and self-serve kiosks. For apartment buildings, Apartment Locker gives residents an opportunity to receive all their packages —from Amazon and beyond —safely, securely, and at a time of their choosing.
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