The best shopping day of the summer is Prime Day, and Amazon is turning it into a two-day event and calling it the longest Prime Day ever. Some deals launched this morning, including discounts on TVs and headphones while supplies last.

This year’s shopping event starts at midnight PT on Monday, July 15th and runs for 48 hours. Prime Day offers members two full days with more than 1M deals around the world in almost every category and service that Amazon provides. Prime Day will offer limited-time savings, exclusive launches online, and the best deals on Amazon’s Alexa-enabled devices for your home and car.

One of the best Prime Day deals starts today, letting customers save $120 on a Toshiba HD 43-inch Fire TV Edition Smart TV for only $179.99, through June 30th but only while supplies last.

If you’re not a member yet, you join Prime or start a 30-day free trial at amazon.com/primeday to participate in the Prime Day at no charge.

“Get ready, as we pull back the curtain to reveal exclusive products, special performances and two full days of phenomenal deals this Prime Day,” said Jeff Wilke, Amazon CEO Worldwide Consumer. “Our vision is that Prime Day should be the absolute best time to be a member – when you can enjoy shopping, savings, entertainment and some of the best deals Prime members have ever seen. Stay tuned as we reveal exclusive savings at Whole Foods Market, thousands of new product launches, as well as world-class entertainment and more, leading up to Prime Day on July 15 and 16.”

Members can gear up for Prime Day and save up to 40% off the Key for Garage myQ Smart Garage Hub + Amazon Cloud Cam (Key Edition) Kit at the lowest price ever at just $99.98. Also starting today, shoppers can rent newly-released “Us” from Jordan Peele for just $2.99. There are dozens of deals already available to customers, and more on the way, and you can find them all on Amazon’s official Prime Day promotional page right here on Amazon.

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