IMDb is doing a bit of rebranding with its free-to-stream video platform. IMDb Freedive is changing names to IMDb TV, but the service will remain a free streaming video channel for viewers.

According to the company, a new expansion is on the way that will bring thousands of new titles to the ad-supported service. Additionally, IMDb TV will launch in Europe later this year, bringing a premium collection of movies and TV shows to customers, all for free.

IMBD entered into new deals with several major studios, including Warner Bros. Pictures, Sony Pictures, and MGM Studios. Academy Award-nominated “Captain Fantastic” (Viggo Mortensen) is available now and “La La Land” (Emma Stone and Ryan Gosling) is releasing on July 1. This marks the first time that the Academy Award-winning film is available on an ad-supported streaming service.

“With IMDb TV, viewers have discovered TV the way it ought to be – a free collection of premium TV shows and movies available anytime,” said Mark Eamer, Vice President of IMDb TV. “We deliver a top quality discovery experience that makes it easy to be entertained. With more titles than ever before coming to IMDb TV and our upcoming European expansion later this year, we’re excited for customers to tune in and enjoy all that IMDb TV has to offer, all at no cost.”

IMDb TV offers titles across a wide array of genres, including comedy, kids and family, romance, thrillers, science fiction, documentaries, horror and more. Popular series include “Fringe” (Joshua Jackson), “Kitchen Nightmares” (Gordon Ramsay), and “The Bachelor.” Popular movies on the service include Academy Award-nominated “Drive” (Ryan Gosling), “Donnie Darko” (Jake Gyllenhaal), Academy Award-winning “Monster” (Charlize Theron) and Academy Award-winning “Dances with Wolves” (Kevin Costner).

As we mentioned earlier, a new wave of movies will join the IMDb TV lineup on July 1 such as Academy Award-winning “Sense and Sensibility” (Emma Thompson), “Draft Day”( Kevin Costner) and “A Knight’s Tale” (Heath Ledger).

In addition to being available in the U.S. on the IMDb website, customers can also access the free channel within the Prime Video app across hundreds of devices. This includes Amazon’s own Fire TV.

“Our Fire TV customers are always looking for compelling content at a great value. In fact, usage of free, ad-supported apps has increased by over 300 percent in the last year,” said Marc Whitten, Vice President of Fire TV. “IMDb TV brings some of the best free content into the living room and we’re excited that our U.S. customers now have access to even more free TV shows and movies through the app and that customers in Europe can soon enjoy this great service on the biggest screen in their home.”

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