Move over Ouija Boards because the Magic 8 Ball is getting an all-new movie. Mattel announced a partnership with the Academy Award-nominated Blumhouse Production company on Monday, announcing a new live-action feature film based on the iconic, fortune-telling Magic 8 Ball toy.
One of Time magazine’s 100 greatest toys of all time, the ominous black orb is jumping to the big screen thanks to the new deal. The film will be directed by critically-acclaimed director Jeff Wadlow, whose previous work includes “Kick-Ass 2” and the horror-thriller “Truth or Dare.” Wadlow is writing the script with his collaborators, Jillian Jacobs, and Chris Roach.
This marks Mattel Film’s first partnership with Blumhouse Productions, whose films have grossed more than $3B at the worldwide box office. While this may be the first deal with Blumhouse, the Magic 8-Ball movie is just one of several projects that Mattel has in the works. The toy company also plans to release feature films based on Barbie, Hot Wheels, Masters of the Universe, American Girl, and the View Master brands.
“Since the 1950s, Magic 8 Ball has inspired imagination, suspense and intrigue across generations. This iconic toy has a built-in connection with fans and untapped potential for storytelling,” said Robbie Brenner, Mattel Films. “There are no partners better suited to tell the Magic 8 Ball story in collaboration with Mattel Films than Jeff Wadlow and Blumhouse Productions, whose unique approach to the thriller genre has captivated audiences worldwide and has gained widespread accolades.”
“As fans of Mattel and their iconic brands, we’re looking forward to bringing Magic 8 Ball, one of their most celebrated toys, to life, and playing against expectations in doing so,” said Jason Blum, founder of Blumhouse Productions. “We look forward to partnering with Mattel Films to put this project on the fast track to the big screen and create a memorable experience for moviegoers.”
Blumhouse Productions is an excellent fit for the movie since the company also produced the “Ouija” movie. Distributed by Universal Pictures, Olivia Cooke starred in “Ouija” in 2014. The film made $19.8M on opening weekend before grossing over $103M worldwide. Not a bad theatrical run for a film created on an estimated $5M budget. The success of the first film earned the franchise a sequel, and in 2016 “Ouija: Origin of Evil” made $14M on its debut before grossing $81M worldwide.
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