During a Tokyo press conference, Tsunekazu Ishihara, president and CEO of The Pokémon Company, outlined the future of the brand. Mr. Ishihara touched on a wide array of topics, including mobile games, apps, and connected hardware, all designed to entertain and aid future Pokémon Trainers and their digital companions.

Pokémon HOME is a new concept aimed at bringing the world of Pokemon, which is stretched across several generations of consoles, together as one. There are currently Pokémon titles for the Nintendo 3DS, Nintendo Switch, and mobile devices, and many times the captured Pokémon get left behind when you move to another generation or platform. With Pokémon HOME, trainers can bring all their Pokémon together.

The new cloud service app enables users to continue their Pokémon adventures beyond a single game system and manage their collection of Pokémon across platforms. Smartphone users can also trade with friends or others around the world directly from within Pokémon HOME. The service connects with Pokémon Bank as well as “Pokémon: Let’s Go, Pikachu!” and “Pokémon: Let’s Go, Eevee!,” as well as the upcoming “Pokémon Sword” and “Pokémon Shield” games. The company is also bringing support to the popular mobile game “Pokémon GO.” Fans will have to wait to use the service, as Pokémon HOME is expected to launch in early 2020 for iOS and Android devices as well as Nintendo Switch.

The company also detailed Pokémon Sleep, a mobile app from The Pokémon Company. Pokémon Sleep aims to turn sleeping into entertainment by having a player’s time spent sleeping, and the time they wake up, effect the gameplay. While more details about the app’s functionality will be revealed at a later date, it was announced that a new device from Nintendo, Pokémon GO Plus +, will connect to Pokémon Sleep and launch with the app. The device will use an embedded accelerometer to track a user’s time sleeping and send this information to their smartphone via Bluetooth. This new device also has the same functions as the original Pokémon GO Plus, so Trainers can use it with Pokémon GO during the day and with Pokémon Sleep at night. Trainers can look forward to Pokémon Sleep launching for mobile devices in 2020. To celebrate this early look at Pokémon Sleep, Trainers around the world will have the chance to encounter Snorlax that are lying down and deep in sleep in Pokémon GO beginning today.

There’s also a new mobile game called “Pokémon Masters” coming to iOS and Android devices. The new title enables players to experience a new type of Pokémon battling on the go and features many famous Pokémon Trainers from the long history of Pokémon video games. Gameplay will be optimized for smart devices for a casual but uniquely Pokémon experience. Fans can expect more details about Pokémon Masters in June.

To celebrate the success of “POKÉMON Detective Pikachu,” the Pokémon Company announced today that Creatures Inc. has plans to create a new entry in the Detective Pikachu video game series, this time for Nintendo Switch. The original Detective Pikachu game for the Nintendo 3DS ended on a cliffhanger and this upcoming game will be a conclusion to that story.

Mr. Ishihara also announced that Pokémon Shirts, a service currently available in Japan that creates made-to-order original clothing designs featuring the first 151 Pokémon, will be coming to the U.S. and Europe.

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