Freeform had a long list of announcements and confirmations ready to go for the network’s 2019 Upfront Presentation on Tuesday morning. The network went into the event this week with the top comedy for the second year in a row (“grown-ish”) along with the top performing dramas among women 18-34: “Good Trouble” and “Pretty Little Liars: The Perfectionists.” The YA focused brand remains as the number one most social cable network, as well as the top network in digital viewing. The network will most likely improve on its streaming numbers in the new year, as it adds hits like “The Simpsons” to its digital library.
“Freeform is built on one very powerful belief: that embracing the disruptive voices and diverse identities of our viewers is key to our ongoing success,” said Tom Ascheim, president, Freeform. “We are so proud to have the opportunity to grow with our audience and are looking forward to continuing to push the boundaries of convention through our programming—this year and in years to come.”
Fans of the sci-fi drama “Siren” are getting a third season from the network. Freeform’s mermaid thriller ranked as the network’s top show among Adults 18-49 and Women 18-49. The second half of Season 2 will premiere on June 13th. The series stars Eline Powell, Alex Roe, Fola Evans-Akingbola, Ian Verdun, and Rena Owen.
Freeform also released a first look at “Motherland: Fort Salem,” which is set in an alternate America where witches ended their persecution over 300 years ago by cutting a deal with the government to fight for their country. “Motherland: Fort Salem” follows three young women from basic training in combat magic into early deployment. In this world, the traditional roles of gender and power are flipped, with the more dominant women on the front lines fighting looming terrorist threats that are familiar to our world—but with supernatural tactics and weapons. The series stars Ashley Nicole Williams, Jessica Sutton, Taylor Hickson, Demetria McKinney, and Amalia Holm.
The “Party of Five” reboot is also coming to the network this year. The series will follow the five Acosta children as they navigate daily life struggles to survive as a family unit after their parents are deported back to Mexico. The series stars Brandon Larracuente, Emily Tosta, Niko Guardado, and Elle Paris Legaspi.
“Everything’s Gonna Be Okay” introduces Nicholas, a neurotic 25-year-old visiting his single dad and two teenage half-sisters, one of whom is on the autism spectrum. He hasn’t been particularly present in his siblings’ lives, but when their dad reveals that he is terminally ill, the girls have to cope with not only a devastating loss but also the realization that Nicholas is the one who will have to rise to the occasion, move in and hold it all together. Josh Thomas stars with Kayla Cromer, Maeve Press, and Adam Faison.’
The network also announced that Freeform will be the home to older episodes of “The Simpsons,” starting in September. Fans can enjoy episodes from all 30 seasons of the show.
Freeform is also broadening its female-focused lineup with “Betches” and “Woman World.” “Betches” is executive produced by Emma Roberts, Samantha Fishbein, Jordana Abraham, Aleen Kuperman, Carli Haney, Kesila Childers, and Gil Goldschein. “Woman World” is executive produced by Felicia Day and written by Aminder Dhaliwal.
The network’s popular “31 Nights of Halloween” will be even bigger this year. After last year’s highly successful “Hocus Pocus 25th Anniversary Halloween Bash,” Freeform will continue the party with a new original special, “Halloween Extravaganza Bash” (working title). The show is a celebration of Halloween’s biggest pop culture moments, and this year, the special will honor the icons of the season as the network celebrates the most beloved movies, television shows and music artists who have become synonymous with Halloween. The network has also announced new movies joining the line-up including “Ghostbusters” and its sequel “Ghostbusters 2,” as well as the “Scream” trilogy. These new installment join “Tim Burton’s The Nightmare Before Christmas” and “The Addams Family.”
Moving into the holiday season, the holiday classics “Rudolph the Red-Nosed Reindeer” and “Frosty the Snowman” will air on Freeform during this year’s “25 Days of Christmas” programming event. The two iconic films will join other titles including “Santa Claus Is Comin’ To Town,” “The Little Drummer Boy” and more. “Wrap Battle” will put the most gifted DIY-ers to the test, offering an elimination gift-wrapping competition. Contestants battle it out to deliver amazing results in different challenges in every episode, with each vying to win $50,000.
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