Apple’s new Apple TV app is now available on iPhones, iPads, Apple TVs, and select Samsung Smart TVs starting today. Part of the free iOS 12.3 and tvOS 12.3 software update, customers can now subscribe to Apple TV channels within the Apple TV app. Users can also watch content on demand directly through the app, and share content subscriptions with family members.

In the US, Apple TV channels already includes HBO, Starz, Showtime, Smithsonian Channel, EPIX, Tastemade and new services like MTV Hits. This is the same system that Amazon Prime offers, allowing you to subscribe to “channels” to get the content you want, on the platform that you already use. You can find Amazon Prime Channels right here on Amazon if you would like to compare the two services.

Through Amazon’s Family Sharing, up to six family members can share subscriptions to Apple TV channels using just their Apple ID and password. Subscribers can watch and download shows and movies both online and offline, a useful tool if you travel or live in a low-data cap region.

Also starting today, users worldwide can enjoy personalized recommendations of shows and movies from more than 150 video apps and streaming services and over 100,000 iTunes movies and TV shows. This includes 4K HDR titles, which are available to browse, buy or rent. Apple’s Watch Now section features Up Next, where users can quickly find and watch their favorites with activity synced across devices, as well as explore curated collections.

If you have young ones around, there is a new, dedicated Kids section that shows content just for them. A Sports section makes it easy to find games and receive notifications about favorite teams and leagues from around the world. Additionally, customers can find their purchased movies and shows from iTunes in the redesigned Library tab, now organized by Recently Added, Downloaded, Genres and more.

Apple also confirmed that AirPlay 2-enabled Samsung smart TVs can now play videos and other content from iPhone, iPad or Mac. We should point out that you should update to iOS 12.3 or macOS 10.14.5 to play or mirror to these smart TVs. Apple also stated that customers with eligible VIZIO, LG and Sony smart TVs will be able to enjoy AirPlay 2 and HomeKit support later this year.

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