Gunpowder & Sky will release “Her Smell” on Digital this Friday. To celebrate the launch, the studio premiered a new music video for the fictitious rock band Something She. The film did well in theaters, bringing in over $36K on opening weekend across three locations back in April. “Her Smell” opened against “Little,” “Hellboy,” “After,” “Missing Link,” and the other female-led musician film “Teen Spirit” with Elle Fanning. April was a tough month for new releases, but both “Her Smell” and “Teen Spirit” managed to do well at the specialty box office. “Her Smell” had an opening theater average of $13K, while Elle Fanning and Rebecca Hall’s “Teen Spirit” was a close second with a theater average of 11K. In comparison, “Hellboy” had a $3.6K theater average that same weekend.
In the story, Becky Something (Elisabeth Moss) is a ’90s punk rock superstar who once filled arenas with her grungy all-female trio Something She. Now she plays smaller venues while grappling with motherhood, exhausted bandmates, nervous record company executives, and a new generation of rising talent eager to usurp her stardom.
The story picks up when Becky’s chaos and excesses derail a recording session and national tour, and she finds herself shunned, isolated and alone. Forced to get sober, temper her demons, and reckon with the past, she retreats from the spotlight and tries to recapture the creative inspiration that led her band to success.
Joining Golden Globe and Emmy winner Moss in the cast are Cara Delevingne, Dan Stevens, Agyness Deyn, Amber Heard, Gayle Rankin, Ashley Benson, Dylan Gelula, Virginia Madsen, and Eric Stoltz. Alex Ross Perry wrote and directed the film.
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