Marvel’s “Avengers: Endgame” will most likely be the best-selling movie to hit theaters this year, and AMC is bracing for impact. The company announced today that the film’s advanced sales are “shattering nearly every conceivable pre-sales record” at the company, including the record for most presale tickets for any title in the company’s near 100-year history. Marvel fans only have a few days left before the big installment hits theaters, and AMC is doing its best to capitalize on the demand.

According to AMC, 29 theatres are scheduled to be open around the clock for the film between Thursday and Friday to meet opening day demand. An additional 18 AMC theatres are scheduled to be open around the clock Thursday through Saturday or Friday through Sunday to help maximize ticket sales. AMC also stated that 17 additional theatres are scheduled to be open around the clock Thursday night through Sunday, which is more than 72 hours of non-stop Avengers action.

“AMC guests have already purchased more tickets to Avengers: Endgame than we’ve ever sold in advance of a film’s release – and our first shows aren’t until Thursday evening,” said Elizabeth Frank, EVP Worldwide Programming for AMC. “With a desire to satisfy as many Marvel fans as possible on Thursday and through the weekend, AMC’s programming team is reviewing ticket sales theatre by theatre and adding showtimes later and later. In fact, there are multiple AMC locations that will be operating around the clock from Thursday night through Sunday.”

The records that “Avengers: Endgame” is hoping to beat comes from “Avengers: Infinity War.” That installment made $257M domestically on its opening weekend and went on to make over $2.04B worldwide.

Joe and Anthony Russo directed “Avengers: Infinity War,” and the duo returned to direct “Avengers: Endgame.” The next installment will debut in an estimated 4,440 locations next weekend, and “Avengers: Infinity War” opened in roughly the same amount.

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