Warner Bros. Pictures’ “The Curse of La Llorona” hit the box office on Thursday, the new release is the latest addition to “The Conjuring” franchise started by James Wan. The film was one of three new releases scheduled for the holiday weekend, and all three films are hoping to cash in before “Avengers: Endgame” hits theaters nationwide. To avoid the pre-Avengers rush, Disneynature released “Penguins,” and FOX-Disney released the faith-based drama “Breakthrough” on Wednesday night instead of Thursday. Those two films have been battling at the box office all week, while “The Curse of La Llorona” decided to wait until Thursday night.

The Curse of La Llorona” topped the traditional weekend domestic charts with a $26.5M debut. The holiday weekend didn’t seem to help the franchise, as “The Curse of La Llorona” had the smallest opening weekend in the Conjuring universe to date. Michael Chaves directed “The Curse of La Llorona,” the film features Linda Cardellini, Raymond Cruz, and Patricia Velasquez.

To put the film’s opening in perspective, we can look back at the franchise. James Wan directed “The Conjuring” in 2013; the film made $41M on opening weekend before grossing $319M worldwide. In 2014 John R. Leonetti directed “Annabelle,” the first spinoff in the franchise, which had a $37M and a $257M total. James Wan returned to direct “The Conjuring 2” in 2016, a film that made $40M on opening weekend before grossing $320M worldwide, and David F. Sandberg directed “Annabelle: Creation” in 2017 which made $35M before finishing its theatrical run with $306M worldwide. Before “The Curse of La Llorona,” the latest installment was the Corin Hardy directed “The Nun,” which made $53M on its opening weekend before grossing $365M globally.

The new release pushed “Shazam!,” which is also from Warner Bros. Pictures, down to second-place on the domestic charts with its $17.3M weekend. Now in its third week in theaters, “Shazam!” has made $121.3M domestically. “Shazam” was directed by David F. Sandberg, the film features Zachary Levi, Mark Strong, Djimon Hounsou, Meagan Good, and Adam Brody.

Breakthrough” landed in third-place over the traditional weekend after making $11.1M across 2,824 locations. As we mentioned earlier, the film released on Wednesday instead of Thursday, and should end the week with $14.6M. Roxann Dawson directed “Breakthrough” for the studio, and the film features Chrissy Metz and Topher Grace.

The Avengers buzz helped Disney’s “Captain Marvel” this week, the film rose to fourth-place overall with a $9.1M weekend across 2,653 locations. The Marvel installment has been in theaters for seven weeks now and has made over $400M domestically. Anna Boden and Ryan Fleck directed “Captain Marvel” for the studio, and the film features Brie Larson, Samuel L. Jackson, and Ben Mendelsohn.

Universal Pictures’ “Little” comedy dropped to fifth-place overall with a $8.4M weekend across 2,667 locations. The film, which released last week, has made over $29.3M domestically for the studio. “Little” was directed by Tina Gordon Chism and stars Regina Hall, Issa Rae, and Marsai Martin.

Not making the top five but worth mentioning are “Penguins,” “Little Woods,” and “Under the Silver Lake.”

Penguins” brought in $2.3M across 1,815 locations, while Nia DaCosta’s “Little Woods” with Tessa Thompson and Lily James made $66.4K at 33 locations. “Penguins” is part of Disneynature and Ed Helms narrated the documentary. “Under the Silver Lake,” starring Riley Keough, Andrew Garfield, and Topher Grace, made $40K at two locations. Julia Hart’s “Fast Color” with Gugu Mbatha-Raw, Lorraine Toussaint, and David Strathairn, made $35.5K at 25 locations. The documentary “Hail Satan?” made $25.7K at three locations this weekend.

The next big release is “Avengers: Endgame,” which is the culmination of Marvel’s ten-year story-line. “Avengers: Endgame” won’t be the final installment to the Marvel franchise, but it’s a film that fans have been slowly marching towards since “Iron Man” hit the scene in 2008.

The Weekend Box Office Results are updated every Sunday.

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