Warner Bros. Pictures is hoping to revitalize the box office this weekend with “The Curse of La Llorona,” the latest installment in the studio’s popular “Conjuring” franchise. The new horror-thriller brought in $2.75M from Thursday preview showings, doubling the second-day screenings of the faith-based film “Breakthrough” which had $1.5M.
The two films are almost perfect opposites, offering two completely different takes on faith and spirits. Chrissy Metz stars in “Breakthrough,” a faith-based movie following a mother who is struggling with her beliefs after her son suffers an accident on a frozen lake. These types of films are often released around the Easter or Passover holidays and usually do very well. On the other end, “The Curse of La Llorona” follows a motherly demonic spirit that preys upon children. Michael Chaves directed the horror-thriller, which stars Linda Cardellini, Raymond Cruz, and Patricia Velasquez. Roxann Dawson directed “Breakthrough” for FOX-Disney, working from a script written by Grant Nieporte. The bio-drama features Chrissy Metz, Topher Grace, and Josh Lucas.
After last week’s “Hellboy” premiere left the box office cold, Warner Bros. Pictures’ “Shazam!” repeated a win on the domestic charts. “Hellboy’s” flop left a perfect opening for “The Curse of La Llorona” and “Breakthrough” this weekend, at a time when both films needed a big weekend debut. “Avengers: Endgame” is opening next weekend, and both “La Llorona” and “Breakthrough” are likely to suffer a box office drop once the Marvel team hits theaters. A big win this weekend would be a boon to both film’s financial success.
“La Llorona” is on track to match “Pet Sematary,” which also brought in $2.3M in previews before hitting the weekend. “The Curse of La Llorona” is expected to make between $12M and $22M by the end of the week, from an estimated 3,400 locations. “Breakthrough” is on track to make between $12M and $20M across 2,700 theaters by the end of the week. Don’t forget about Disneynature’s “Penguins,” the latest documentary from the studio, which is expected to make between $5M and $7M by the end of the week.
“Breakthrough” and Disneynature’s “Penguins” hoped to jump ahead on the charts by releasing on Wednesday instead of Thursday. The two films capitalized on the Easter and Passover holiday weekend, hoping to bring in students and parents that were enjoying the time off.
If the estimates hold out, both “The Curse of La Llorona” and “Breakthrough” will share in “Hellboy’s” demise this weekend. Their victories will most likely be short-lived, as “Avengers: Endgame” is set to dominate the rest of the month.
The Weekend Box Office Results are updated every Sunday.
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