Apple finally debuted the company’s long-awaited original subscription service today, and it’s called Apple TV+. The platform will host original shows, movies, and documentaries, as well as other subscription based content. Apple didn’t give an exact date on the launch, but did say that it will be available this fall. The service is similar to Amazon Prime and Prime Channels, where you can watch original Prime Video shows, but also subscribe to HBO or Showtime if you want to add content.

Apple TV+ will offer new programming from Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more. Found on the Apple TV app, subscribers can scroll through ad-free and on demand content from numerous sources.

“We’re honored that the absolute best lineup of storytellers in the world — both in front of and behind the camera — are coming to Apple TV+,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this fall. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet.”

Apple also used the event to showcase the new Apple TV app and Apple TV channels coming in May 2019. The all-new Apple TV app lets viewers watch shows, movies, sports, news and more in one app across iPhone, iPad, Apple TV, Mac, smart TVs and other streaming devices.

According to the company, users can subscribe to and watch new Apple TV channels — paying for only services they want, like HBO, SHOWTIME and Starz — all on demand, available on and offline. Users can also check out sports, news and network TV from cable and satellite providers as well as purchase or rent iTunes movies and TV shows.

Beginning in May, customers can subscribe to Apple TV channels à la carte and watch them in the Apple TV app, with no additional apps, accounts or passwords required. Apple TV channels include popular services such as HBO, Starz, SHOWTIME, CBS All Access, Smithsonian Channel, EPIX, Tastemade, Noggin and new services like MTV Hits, with more to be added over time around the world.

The app will also offer suggestions for shows and movies from over 150 streaming apps, including Amazon Prime and Hulu, as well as pay-TV services such as Canal+, Charter Spectrum, DIRECTV NOW and PlayStation Vue. Apple also stated that Optimum and Suddenlink from Altice will be added later this year.

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