AMC Theaters to Offer Order Ahead Snacking
AMC Theaters is making it a little easier to snack on your favorite movie treats. The chain announced that it will soon let moviegoers skip the concessions line if they order ahead or if they use the mobile app. It’s on-demand snacking, and AMC wants to bring it to a theater near you.
Some mobile options are already available in AMC locations in Boston, Denver, and Houston, and the company stated that more markets are expected to be added throughout 2019.
Between these three markets and the AMC locations where guests are already enjoying mobile ordering, AMC anticipates nearly 150 AMC and AMC Dine-In locations will offer the Food & Beverage mobile order option by the end of this summer.
Mobile snack ordering should be an easy setup for movie theaters. Starbucks and Dunkin’ Donuts already feature order-ahead options and have a lot more customizations to deal with on their menus. AMC already lets users buy their tickets through online apps, and now with just a few extra clicks, you can have your popcorn and Raisinets ready at the counter.
Don’t worry about soggy or stale popcorn; if you order ahead, the food will be ready at a designated time for pickup. Customers will grab their snacks at the Express Pick-Up kiosk located near the concessions or, in select locations depending on your theater. You can even have the food delivered right to your seat according to the company. This is truly the future we have been hoping for in the digital age.
“We are routinely seeing some 45 percent of all AMC ticket purchases processed online, and the mobile order option is another way we’re making a trip to the movies more convenient for guests,” said Tonya Mangels, Vice President, Product Marketing, AMC. “Now guests who are already breezing past the box office with their mobile ticket purchase can go straight to the express pick-up kiosk to grab their mobile-ordered food or have it delivered to their reserved seat, depending on the location.”
For a limited time, guests who use the Food & Beverage mobile order option online or on their AMC Theatres mobile app can save up to $5 off of their food and drink purchase by utilizing exclusive mobile special offers.
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