DC Celebrates 80 Years of Batman with ‘Long Live The Bat’ Campaign
This year is Batman’s 80th anniversary, and DC is celebrating the World’s Greatest Detective with a wide array of fan-events and special promotions. Beginning in March at SXSW, the campaign will feature exclusive celebrations; special theatrical engagements; the milestone release of Detective Comics #1000; live events; and first of their kind Batman brand partnerships. The tagline for the event is #LongLiveTheBat, and DC’s popular character will be honored through Batman Day in September when the Bat-Signal lights up in major cities worldwide.
The legendary Batman first appeared in Detective Comics #27 on March 30, 1939. Over the years Batman has been featured in comic books, cartoons, television series, video games, theme parks, toys, collectibles, apparel, and lifestyle products. Some of Batman’s biggest projects have been his animated and live-action films, which Warner Bros. Pictures is still making. The U.S. Postal Service has even honored Batman with his own postage stamps.
DC will honor #LongLiveTheBat throughout 2019, including Batman’s 80th anniversary on March 30th and Batman Day on September 21. For comic book fans, DC will present two commemorative books: including the landmark collector’s issue of Detective Comics #1000, on sale at comics shops March 27th, and a special hardcover release, on March 19th. You can order the Deluxe edition of #1000 already right here on Amazon and have it ready for launch day.
At SXSW in Austin, Texas, DC will kick off the global celebration with multiple fan experiences, photo opportunities, limited-edition merchandise and Instagrammable mural by a local artist. SXSW will also set the stage for an incredible moment when more than 1.5 million bats fly into the night over Austin’s famous Congress Bridge on March 15th.
DC will also celebrate Batman’s 80th anniversary with panels at major conventions, including a dedicated “Happy Birthday, Batman!” panel at WonderCon in Anaheim on the actual anniversary, March 30th.
Fans around the world will gather together to honor the hero on Batman Day, September 21. The Bat-Signal will light up in major cities worldwide, alongside a wide array of fan celebrations, including interactive photo opportunities, live music, food, games and more. Plus, fans will race across the finish line in their favorite Caped Crusader attire in a series of 5K and 10K runs in select cities.
Multiple Six Flags locations across North America in August with extended hours, and offer exclusive Batman-themed experiences and special merchandise. Warner Bros. theme parks across the globe, including Warner Bros. Movie World Australia, Parque Warner Madrid, and Warner Bros. World Abu Dhabi, will host Batman 80th anniversary events.
Madame Tussauds locations in Orlando and Sydney will unveil interactive fan-friendly experiences, photo opportunities, and special merchandise in September to celebrate the Bat. In May, collectible art boutique MONDO will host a curated anniversary exhibit at its Austin gallery celebrating iconic Batman cover art throughout the years. There’s also the global touring exhibition The Art of The Brick: DC Super Heroes, which will celebrate the Dark Knight with a special Batman edition, beginning this September in São Paulo, Brazil.
Romics—the comic book, animation and gaming convention in Rome, Italy—will host an immersive Batman 80th anniversary exhibit in April, while visitors to Shanghai this summer will be treated to an exhibit celebrating Batman.
TV networks will host special Batman marathons in March and September, and Cartoon Network in the U.S. and key territories will host exclusive Batman themed programming and stunts for kids in March and September. The new DC Universe, DC’s digital subscription service, will be celebrating with the promotion of Batman content in March and September.
Boys & Girls Clubs of America will join Batman in a first-ever partnership to celebrate kids, teens, and youth development professionals who stand up for positive change in their communities. The campaign kicks off in April during National Boys & Girls Clubs Week. In honor of military appreciation month this May, DC will partner with the USO on a special Batman-themed USO2GO kit featuring comics, movies, TV shows, games and more. The kit will offer a fun diversion for service members stationed in remote locations around the globe, connecting them to home and all things Dark Knight. Fans in the UK can join in raising awareness of Genetic Disorders UK by wearing an exclusively designed Batman T-shirt on Jeans for Genes Day in September.
Warner Bros. and DC are also joining forces with an extensive list of retail partners, including Amazon, Barnes & Noble, Target, iTunes, Walmart, GameStop and Google Play, among others. Global partners such as LEGO, Mattel and Funko will release exclusive Batman 80th anniversary products throughout the year.