Another film project is in the works at Mattel, the fourth recent movie announcement from the toy company in under a year. Mattel is partnering with MGM to develop a live-action movie based on Mattel’s classic toy line View-Master. While projects like the Barbie movie, the Hot Wheels movie, and the American Girl movie seem like straightforward plots for a feature-film adaptation, we aren’t sure exactly what a View-Master movie will entail.
The View-Master line has been going on for over 75 years, and was named by TIME magazine as one of the 100 All-Time Greatest Toys in 2011. The product was even inducted into the National Toy Hall of Fame. Mattel’s latest version of the classic toy is called View-Master VR.
Mattel Films and MGM will co-produce the film. Robbie Brenner, Mattel’s Head of Film and Cassidy Lange, MGM’s Co-President of Production will oversee production.
“Since the 1940’s, View-Master has inspired wonder and joy in children of all ages, creating huge opportunities for storytelling,” said Ms. Brenner. “MGM Pictures has tremendous expertise and a proven track record in capturing audiences’ imagination through film, and we’re proud to be partnering with them to bring another Mattel franchise to theaters. This marks another important milestone as we transform Mattel into an IP-driven, high-performing toy company.”
“View-Master was the first device that allowed families all over the world to escape their reality and take them places they never thought they could go. We couldn’t be more excited to partner with Mattel to create a family adventure integrating the old school turn and click stereotypic device with the modern world of virtual reality,” said Jonathan Glickman, MGM’s President, Motion Picture Group.
The new film is the second collaboration between Mattel Films and MGM, following the companies’ recent announcement to create a feature film based on the popular American Girl brand that we reported earlier this month. Mattel also announced an upcoming Hot Wheels live-action film, and the Barbie feature-film starring and co-produced by Academy Award-nominated actress Margot Robbie. Both the Hot Wheels movie and the Barbie movie are in partnership with Warner Bros. Pictures. Mattel has also partnered with Sony Pictures for a reimagining of Masters of the Universe, based on Mattel’s popular He-Man line.
MGM has been on a hot streak over the last few years, and the studio has a busy schedule through 2020. MGM’s “Creed II” with Michael B. Jordan and Sylvester Stallone set the record for highest grossing live-action opener across the Thanksgiving holiday this year. The studio’s recent comedy-drama “Fighting With My Family,” written and directed by Stephen Merchant, also did well in theaters, that film features Florence Pugh, Vince Vaughn and Dwayne Johnson.
MGM’s 2019 projects include “The Hustle,” starring Academy Award winner Anne Hathaway and Rebel Wilson on May 10th, and the adaptation of Nicola Yoon’s best-selling novel “The Sun Is Also A Star” on May 17th. MGM is also working on an animated adaption of “The Addams Family” featuring the voices of Oscar Isaac, Charlize Theron, Chloë Grace Moretz, Finn Wolfhard, Nick Kroll, Bette Midler, and Allison Janney for October 18th.
In 2020 MGM will release the 25th “James Bond” film, directed by Cary Fukunaga and starring Daniel Craig, scheduled to release on April 8, 2020. “Legally Blonde 3” starring Reese Witherspoon is set for May 8, 2020; and “Candyman,” directed by Nia DaCosta and written and produced by Jordan Peele, is scheduled to hit theaters on June 12, 2020.