‘Star Wars’ and ‘Frozen 2’ Merch Get a Massive Same Day Reveal Event
Star Wars and Frozen 2 are pairing up to conquer retail
Whether you love “Frozen” or “Star Wars,” or most likely both of them, 2019 is a big one on the toy and collectable market. This year Disney is releasing “Star Wars: Episode IX” and “Frozen 2” in theaters around the world, and the company announced that October 4th is when the new products from these two franchises will start hitting shelves. This dual event is Disney’s first-ever, global simultaneous rollout for a pair of such high-profile brands, and there will be events and merch for fans of every age.
Star Wars has a little more to rollout this year, since the franchise is releasing a new video game; a new live-action series; and a feature film. Frozen has to compete with its amazing 2013 run, which had the entire planet singing on YouTube and dressing up as Elsa and Anna.
“This is truly an epic moment for fans, families and retailers as products for two of the biggest-ever entertainment franchises hit shelves simultaneously,” says Ken Potrock, President, Consumer Products Commercialization. “We’ll be working with our partners to create suitably spectacular celebrations for each, in line with the excitement and anticipation of the legions of Star Wars and Frozen fans around the globe.”
Star Wars fans will want to wait for Triple Force Friday, which will celebrate the launch of a whole range of brand-new products from a trio of original Star Wars entertainment events. This rollout will include merch from “Star Wars: Episode IX,;” the first-ever Star Wars live-action series, The Mandalorian; and “Star Wars Jedi: Fallen Order,” the new action adventure game releasing Holiday 2019.
As Star Wars fans have come to anticipate, products spanning categories from toys to collectibles, housewares, books, apparel and more will go on sale beginning at 12:01 a.m. on October 4, 2019. Disney stated that stores around the world will join the festivities with in-store events and midnight openings. Past iterations of the event included a live unboxing event that rolled through 15 cities worldwide in 2015, and a global in-store digital scavenger hunt using augmented reality technology in 2017.
“With Disney’s Frozen 2 and Star Wars: Episode IX both launching in the same year, it will be a notable time for the toy industry,” says Juli Lennett, Vice President, Industry Advisor for The NPD Group’s U.S. toys division. “If history is any indication of future success, both Frozen and Star Wars will be among the top-selling properties of 2019, just as they were in 2014 and 2015/2016, respectively.”
Not to be outdone by the force users is “Disney’s Frozen 2,” the highly anticipated sequel from Walt Disney Animation Studios. The film will make its big screen debut on November 22nd and in celebration, Disney and retailers around the world will kick off Frozen Fan Fest on October 4, 2019. Frozen fans can be the first to see the products rolls out worldwide at midnight.
Frozen Fan Fest will include product reveals, musical moments, in-store events and much more. These special fan experiences will continue until the premiere date, with product continuing to rollout after the film’s release. The Frozen 2 product assortment spans categories including toys, apparel, fashion accessories, housewares, books and more.
In November 2013, Walt Disney Animation Studios released “Frozen,” which quickly made over $1.25 billion in global box office sales and became the number one global animated release of all time. Frozen frenzy helped Anna and Elsa costumes sell over three million units that year and the duo were the top costumes at Disney Stores around the world. Frozen has since been propelled by new content including animated shorts and specials, a Broadway show that will begin touring this year, Parks attractions, character appearances, and retail category expansion across home goods, food, health and fashion.