Mattel and MGM are partnering up to create a live-action film based on Mattel’s classic “American Girl” line of books and dolls. The American Girl characters were first introduced in 1986 and have sold over 32M American Girl dolls over the years, and over 157M American Girl books.
American Girl’s popular stories have been made into several television films in the past, and the stories culminated with New Line Cinema’s feature adaptation of the Kit Kittredge character with “Kit Kittredge: An American Girl.” That film was directed by Patricia Rozema, and featured Abigail Breslin, Stanley Tucci, and Joan Cusack. That film hit the box office in 2008 and made over $17.6M for the studio.
Ynon Kreiz, Mattel’s Chairman and CEO said: “American Girl is a beloved, story-driven franchise lending itself perfectly to a feature film. In MGM and Erik we have world-class partners and we look forward to working with them to give our passionate American Girl fans of all ages another way to connect with this iconic brand. This is another example of Mattel continuing to execute on our strategy as we transform Mattel into an IP-driven, high-performing toy company.”
“American Girl is a timeless and iconic brand that is part of the fabric of families all over the world. We look forward to working with our partners at Mattel and PICTURESTART to bring this cross-generational film to audiences all over the globe,” said Jonathan Glickman, MGM’s President, Motion Picture Group.
The new American Girl line is just the latest Mattel property to get a film. The company recently announced an upcoming “Hot Wheels” live-action motion picture and a “Barbie” feature-film starring and co-produced by Academy Award-nominated actress Margot Robbie. Those two films are both in partnership with Warner Bros. Pictures.
Mattel has also partnered with Sony Pictures for a reimagining of “Masters of the Universe,” based on Mattel’s beloved toy line which became a successful animated television program.