For the last two years, Hulu has aired a commercial during the Super Bowl, highlighting one of the platform’s original series. This year, Hulu previewed “The Handmaid’s Tale,” and released a Season 3 trailer for the fans of the show.
The 30-second spot aired during the first quarter of the big game and gave viewers the first sneak peek into season three of the dystopian series. The Super Bowl ad is just the beginning of the Season 3 marketing campaign for the award-winning series, and there will probably be plenty of clips and teasers between now and the Season 3 premiere.
According to the network, “The Handmaid’s Tale” spot takes inspiration from Ronald Reagan’s iconic “Morning in America” campaign commercial to creatively set-up the storyline for the upcoming season, which features themes of optimism, hope and renewal as characters attempt to take a stand against Gilead.
The spot follows last year’s Super Bowl spot which introduced the world to “Castle Rock” and comes on the heels of Hulu’s growth to more than 25M U.S. subscribers.
Fans of the series can watch the new trailer below.
Adapted from the classic novel by Margaret Atwood, The Handmaid’s Tale is the story of life in the dystopia of Gilead, a totalitarian society in what was formerly the United States. Facing environmental disasters and a plunging birthrate, Gilead is ruled by a twisted fundamentalism in its militarized ‘return to traditional values’. As one of the few remaining fertile women, Offred (Elisabeth Moss) is a Handmaid in the Commander’s household, one of the caste of women forced into sexual servitude as a last desperate attempt to repopulate the world. In this terrifying society, Offred must navigate between Commanders, their cruel Wives, domestic Marthas, and her fellow Handmaids – where anyone could be a spy for Gilead – all with one goal: to survive and find the daughter that was taken from her.