‘Miss Bala’ Struggles on Super Bowl Weekend
Miss Bala struggles during the slow box office
With the Super Bowl taking up most of America’s Sunday night, this is traditionally one of the worst weekends to launch a new movie. With that in mind, Sony Pictures decided to release “Miss Bala” over the slow weekend, a move that didn’t seem to pay off well for the studio. While the film did manage to bring in almost half of the project’s modest $15M budget, the studio will have to rely on international markets in the weeks ahead.
Universal Pictures’ “Glass” remained at the top of the box office this weekend, bringing in $9.5M across 3,665 locations. The thriller, now in its third week in theaters, has made over $88.6M domestically for the studio. “Glass” was written and directed by M. Night Shyamalan, and the film stars Bruce Willis, Samuel L. Jackson, James McAvoy, and Sarah Paulson.
“The Upside,” a comedy from STX, made another $8.8M this weekend. The film remained in 3,568 locations and has made over $75.5M for the studio since it hit theaters four weeks ago. “The Upside” was directed by Neil Burger; the film stars Bryan Cranston, Kevin Hart, and Nicole Kidman.
As the only new release this weekend, “Miss Bala” missed the mark and debuted in third-place overall on the domestic charts with $6.7M. “Miss Bala” was directed by Catherine Hardwicke, the film stars Gina Rodriguez, Ismael Cruz Cordova, and Anthony Mackie.
The new release did push “Aquaman” out of the Top Three on the box office charts. The comic book adaptation fell to fourth-place with a $4.7M weekend. Now in its seventh week in theaters, “Aquaman” has made over $323.5M domestically for Warner Bros. Pictures. “Aquaman” was directed by James Wan, the film stars Jason Momoa, Amber Heard, and Willem Dafoe.
Rounding out the Top Five this weekend was “Spider-Man Into the Spider-Verse,” which made $4.4M this weekend. The film, from Sony Pictures, has been in theaters for eight weeks now and has grossed over $175M domestically. “Spider-Man: Into the Spider-Verse” was directed by Bob Persichetti and Peter Ramsey, the film features the voice talents of Shameik Moore, Jake Johnson, and Hailee Steinfeld.
While this is one of the slowest weeks of the winter, next weekend we will be back to an overstuffed box office. Warner Bros. Pictures is releasing the “LEGO Movie 2” against the Liam Neeson, Emmy Rossum, and Laura Dern thriller “Cold Pursuit,” and the Taylor Schilling horror-thriller “The Prodigy.” Paramount Pictures is also releasing the adult comedy “What Men Want” next weekend, that film stars Taraji P. Henson, Tracy Morgan, Wendi McLendon-Covey, and Max Greenfield.