Australia’s top brand in vitamins and supplements, Swisse Wellness, has recruited a fan-favorite superhero as the company’s newest Global Brand Ambassador. Chris Hemsworth will be taking the role in the company while taking a break from his Thor-ly roles at Marvel.
“The brand and our regional marketing teams across the world are truly excited about partnering with Chris who is a perfect complement to the Swisse brand,” said Severine Brichard-Rooney, H&H Group Global Director of Marketing. “Chris is authentic and truly committed to living the quintessential Australian healthy lifestyle. Wellness is already such an important part of his life with a strong connection to nature which is at the heart of Swisse.”
Hemsworth will be in good company; other Swisse ambassadors include Australian actress and long-term ambassador Nicole Kidman, Australian former international cricketer Ricky Ponting, international model, meditation expert and yoga guru Ash Hart, and celebrity trainer and founder of Training Mate Luke Milton.
If you’re new to the brand, you can find a collection of Swisse products right here on Amazon.
“At Swisse, we are passionately dedicated to making millions of people around the world healthier and happier. Chris is an example of what we stand for and will help inspire our communities to do so with the active lifestyle he embodies.”
“The Swisse message of living healthier and happier aligns with my personal goals. I am looking forward to working with a company that shares these core values,” Hemsworth said.
“We are looking forward to drawing out that core philosophy of our premium natural ingredients combined with the aspirations of living a better life and achieving one’s personal goals. Through Chris’s ambassador role we will work together to bring to life our heritage story and the foundations of our brand, and of course our signature line, ‘Celebrate Life Every Day’ (CLED),” Brichard-Rooney said.
“We are really proud that we are now in 12 countries (with many more in the next 24 months) but our home remains here in Australia,” Brichard-Rooney added. The global marketing campaign featuring Hemsworth will include television and advertising commercials, as well as content-led social media.