Freeform’s “grown-ish” quickly became one of the most successful YA comedies on the network when it debuted in 2018. The popularity of the show earned it a quick renewal from Freeform, and Season 2 is already off to a terrific start.
Season 2 of “grown-ish” debuted on January 2nd, and the first episode of the season improved over its March Season 1 finale by double digits. From the Season 1 finale to the Season 2 premiere, “grown-ish” saw a 42% increase in Total Viewers up to 1.124M. The show also saw a 38% increase in Adults 18-49.
The Season 2 premiere outperformed the show’s final eight episodes of last season in Total Viewers, and the last five episodes in both Adults 18-49 and Women 18-49 since 1/24/18 and 2/14/18 respectively. Additionally, the premiere topped the final five episodes of Season 1 among Persons 12-34 with a gain of 26% over its finale.
The show isn’t just a hit on Freeform; the Season 2 premiere was cable’s strongest comedy telecast since March 2018 among Females 12-34. The previous record was also held by the show, going back as far as March 21st. “grown-ish” was also Wednesday’s top scripted cable telecast among Women 18-34, Women 18-49, Persons 12-34, and Females 12-34,
You don’t have to segment the audience though to see how well “grown-ish” is doing. The series ranked as the top scripted cable show in its 8:00 p.m. time period among Total Viewers in several key demos across the board. In the first three days after its launch, the “grown-ish” premiere generated almost 1 million views (971,565) across all digital platforms, which has always been an active delivery system for Freeform shows.
Freeform frequently dominates the social media conversation with its YA programming, and “grown-ish” is no exception. The premiere was Wednesday’s top most-engaging cable series with more than 200,000 engagements across Twitter, Instagram, Facebook, and Tumblr.
Freeform’s “grown-ish” stars Yara Shahidi, Anthony Anderson, and Tracee Ellis Ross.