FandangoNOW announced this week that the service will become the first U.S. digital retailer for IMAX Enhanced films releasing to home video. The new format will offer the best in image and sound quality, right on your 4K HDR display, right when you want them.

The IMAX Enhanced program is a certification and licensing program, combining the highest-end consumer electronics with IMAX digitally re-mastered 4K HDR content and DTS audio technologies. The combination offers consumers the next generation of immersive sight and sound experiences right at home.

“FandangoNOW prides itself in offering consumers the highest quality image and widest catalogue of premium format movies to enjoy on demand,” said Cameron Douglas, Head of FandangoNOW. “We are thrilled to be collaborating with IMAX and DTS to serve as the exclusive digital retailer in the U.S. for IMAX Enhanced content releasing later this year, helping consumers access premium 4K HDR content as the filmmaker intended in the home.”

Several companies are supporting the IMAX Enhanced initiative already, including Sony Electronics, Sony Pictures, Paramount Pictures, and Sound United. FandangoNOW plans to offer IMAX Enhanced movies at launch later this year, including major studio titles and IMAX documentaries. The service plans to provide the highest quality and sharpest 4K HDR images, along with immersive sound support.

“For decades, Fandango has helped millions of movie fans enjoy IMAX movies on giant screens by creating innovative movie discovery and ticketing services using next-generation online, mobile and voice technologies,” said Geir Skaaden, EVP, Chief Products and Services Officer at Xperi Corporation, parent company of DTS. “Now, with the company’s video on-demand service FandangoNOW and its support of IMAX Enhanced films, Fandango can help deliver to fans a level of quality never before experienced at home.”

FandangoNOW experienced double-digit sales growth in 2018. FandangoNOW’s heavy push into 4K has resulted in more than 20% of transactions coming from 4K, when that format is available.