While Apple and Samsung may be competing for market share in the mobile phone market, the two companies are also working together for Samsung’s new line of TVs. Samsung announced this weekend at CES that the company will offer iTunes Movies and TV Shows and Apple AirPlay 2 support on 2019 Samsung Smart TV models beginning this spring.

The company also stated that support on 2018 Samsung Smart TVs will be made available via a firmware update, so keep an eye on Samsung’s website over the next few months to see if your TV is on the compatibility list.

The new partnership will bring the popular iTunes Movies and TV Shows app to Samsung Smart TVs in more than 100 countries, with a lot of support for native Samsung controls. AirPlay 2 support will be available on Samsung Smart TVs in 190 countries worldwide.

This is a pretty big deal since you longer need an AppleTV to natively play Apple’s content on your television. Apple turned heads before in the same matter when the company debuted the iTunes app on Windows platforms. While Apple doesn’t usually bring its proprietary apps and content to third-parties, it has worked out well for the company in the past. That is to say, not too many people used Microsoft Zunes after Apple moved the iTunes app to Windows.

The new iTunes Movies and TV Shows app on Samsung Smart TVs will allow Samsung customers to access their existing iTunes library and browse the iTunes Store to buy or rent from a selection of hundreds of thousands of movies and TV episodes — including the largest selection of 4K HDR movies.

iTunes Movies and TV Shows will work seamlessly with Samsung’s Smart TV Services, such as Universal Guide, the New Bixby, and Search.

With AirPlay 2 support, Samsung customers will be able to effortlessly play videos, photos, music, podcasts and more from Apple devices directly to Samsung Smart TVs, including QLED 4K and 8K TVs, The Frame and Serif lifestyle TVs, as well as other Samsung UHD and HD models.

“We pride ourselves on working with top industry leaders to deliver the widest range of content services to our Smart TV platform,” said Won-Jin Lee, Executive Vice President, Service Business of Visual Display at Samsung Electronics. “Bringing more content, value and open platform functionality to Samsung TV owners and Apple customers through iTunes and AirPlay is ideal for everyone.”

“We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home,” said Eddy Cue, senior vice president of Internet Software and Services at Apple.