Neutrogena detailed the company’s most personalized skincare product ever at the Consumer Electronics Show in Las Vegas this week, and its called the Neutrogena MaskiD. The new system works with a 3D-printed sheet mask powered by user data, giving you personalized and professional results right at home. It’s a sheet mask made just for you, and it’s sure to be a hit this year.
The new Neutrogena MaskiD forms a translucent, flexible layer that conforms to every contour of your face. The hydrogel mask, created from cellulose sourced from locust beans and red seaweed, is custom 3D printed with a unique combination of five powerhouse ingredients from the Neutrogena library.
The ingredients, chosen based on information about each user’s unique skin needs, include: purified hyaluronic acid for your skin’s moisture barrier; vitamin B3 to aid in discoloration, dull skin and to diffuse the look of dark spots; Feverfew to help reduce the appearance of facial redness; stabilized glucosamine to exfoliate the skin and reduce the appearance of fine lines; and vitamin C for brighter looking skin.
“Women who embraced our Neutrogena Skin 360 personal skin analysis tool told us how excited they were to finally understand the unique aspects of their own skin—and they told us they want more,” said Sebastien Guillon, Global President of Beauty, Johnson & Johnson Consumer Inc. “They wish they could find personalized skincare solutions that address their skin’s unique needs, and we believe that sheet masks are the perfect opportunity to deliver on this unmet need.”
Sheet masks have been a hot item on social media for the past few years, and you have no doubt seen countless friends and celebrities sporting them in late-night selfies on Instagram. Neutrogena says that the sheets are a very effective part of at-home skincare because they create a physical barrier that locks them in and maximizes efficacy.
According to the company, personalization with the Neutrogena MaskiD happens in three ways, starting with the shape of the mask itself. Using a smartphone 3D camera, the user simply snaps a selfie to create a precise, multi-dimensional map of their face and the exact measurements and shape of their nose, space between the eyes, lips, and other unique physical characteristics. After that, personalized data from the Neutrogena Skin 360 system creates the virtual equivalent of a knowledgeable dermatologist and analyzes the skin’s needs, making a recommendation for what ingredients will be most beneficial and where. Finally, using a proprietary 3D printing process, high-efficacy ingredients are printed onto the custom-fit hydrogel mask on the exact zones of the mask where they will deliver the most significant benefit for that individual.
“Neutrogena is already globally recognized for delivering topical skincare solutions at the nexus of science and technology,” said Dr. Michael Southall, Global R&D Lead at Johnson & Johnson Consumer Inc. “Neutrogena MaskiD marks one step towards a new model of product development where we find innovative uses for the latest technology, such as digital imaging, skin analysis, and 3D printing, to give consumers new ways to achieve their best skin ever.”
Neutrogena’s 2019 presentation is the third year that the company has detailed a new tech product at CES. In 2017, the brand introduced the Neutrogena Light Therapy Acne Mask, and in 2018 the company debuted Neutrogena Skin 360. While the Neutrogena MaskiD will be sold exclusively on Neutrogena.com later this year, you can find the Neutrogena Light Therapy Acne Mask on Amazon.