It’s already a great holiday season for Nintendo, as the popular Nintendo Switch console set two new records between Thanksgiving and Cyber Monday this year. The Nintendo Switch became the best-selling Nintendo console in U.S. history for that five-day shopping period, even surpassing the Wii system sales. The Nintendo Switch also had its best-selling week ever in the United States, not bad for its second year. In fact, according to Adobe Analytics, Nintendo Switch was among the most-purchased items online on Thanksgiving Day and the overall top-selling video game product online for the Black Friday-Cyber Monday time period.
The $299 Nintendo Switch Bundle is still a Best Seller here on Amazon, and tops the list of consoles this year. Thanks in large part to bundled options like Fortnite, Super Mario Party, and more.
According to the Nintendo, strong demand resulted in shoppers buying more than $250M in Nintendo products from Thanksgiving through Cyber Monday. That sales total accounts for video game systems like Nintendo Switch and the Nintendo 3DS, retro systems like Nintendo Entertainment System: NES Classic Edition and Super Nintendo Entertainment System: Super NES Classic Edition, as well as all Nintendo-produced games and accessories. Total U.S. hardware sales for Thanksgiving through Cyber Monday increased 45% over the same period in 2017.
And that doesn’t even take into account that one of the most anticipated video game events of the year is still to come: the December 7th launch of the “Super Smash Bros. Ultimate game”. As previously announced, the game has become not only the most pre-sold Nintendo Switch game of all time, but also the most pre-sold Super Smash Bros. game ever in the series. The game also sits on the best-sellers list on Amazon.
When comparing this holiday to the previous one, Nintendo Switch hardware sales grew 115%. This is only the second holiday season for the Nintendo Switch and the company has already sold 8.2M units here in the United States. Sales of first-party games, including digital downloads, topped 1M units between November 22-26, beating 2017’s totals by 78%. Nintendo Switch games “Pokémon: Let’s Go, Pikachu!” and “Pokémon: Let’s Go, Eevee!” have hit combined U.S. sales of more than 1.5M units since their November 16th launch, just as “Super Mario Party” surpassed lifetime U.S. sales of 1M units, becoming the fastest-selling game in the Mario Party series and the fifth million-selling first-party Nintendo Switch game in the U.S. alone. The others are “The Legend of Zelda: Breath of the Wild,” “Mario Kart 8 Deluxe,” “Super Mario Odyssey” and “Splatoon 2.”