In times of economic or political strife, the Hallmark Channel is there for us. This year a staggering amount of people are flooding to the Hallmark Channel’s “Countdown to Christmas” programming event, and they are being swept away into a world of chance romances, soapy plot lines, and a little holiday magic. Millions of viewers are watching the original premieres, topping the charts for the network and causing Netflix to put out Holiday hits of their own.
Hallmark’s holiday event is now in its fourth consecutive weekend of original holiday movie premieres, and even in its fourth week, the event pushed the network to number-one for the entire weekend. This past Saturday’s original holiday premiere, “Christmas at Graceland”, ranked as the top cable program of the day and the highest-rated and most-watched program of the week among households. Even with the NFL games going on and new episodes of network favorites, Sunday night’s debut of “Christmas in Evergreen: Letters to Santa” was the second highest-rated and most-watched program of the day. The original premiere boosted Hallmark Channel to be the top network on Sunday.
The event is crushing the Women 25-54 and Women 18-49 demo. “Christmas at Graceland” had 4.7 million Total Viewers and it was Hallmark Channel’s highest-rated and most-watched original telecast of 2018 so far. “Christmas in Evergreen: Letters to Santa” had 4 million Total Viewers, roughly the population of Los Angeles, and Christmas is still a month away.
There are still so many original movies on the schedule, which you can find below. If you are still in need of holiday magic, there’s also a long list of favorite holiday film included with your Prime Membership right here on Amazon that you can watch anytime.
It’s no wonder that Netflix is so eager to put out holiday films of its own this year. Last year’s hit “The Christmas Prince” was frequently refereed to as Hallmark-like on social-media, and Netflix made a sequel called “The Christmas Prince: The Royal Wedding” to capitalize on the buzz. Netlfix didn’t stop there, the company also released “The Princess Switch” with Vanessa Hudgens during the winter rush. Despite Netflix’s best efforts, they aren’t true Hallmark Originals, which just have a certain charm about them. You can find Hallmark’s holiday schedule on the company’s official website, if you have a certain original on your list that you don’t want to miss.