Dust off your Puka shell necklaces and touch up those tribal tattoos, MTV is bringing back Spring Break. The network announced this week that it will be resurrecting its legendary “MTV Spring Break” in 2019, expanding the network’s fast-growing live events business on the heels of its acquisition of the SnowGlobe Music Festival.
According to the company, the all-new “MTV Spring Break” will be held March 19th through March 21st at the Grand Oasis Hotel in Cancún, Mexico. The big event will feature its signature mix of high-energy performances, surprise celebrity guests, and thousands of young people looking for a great time. For the first time ever, MTV will also concurrently host alternative Spring Break events for the rising tide of young activists who use their free time to give back.
“MTV Spring Break” was one of the longest running and most popular live-events in MTV history. Among the many famous celebs that have hosted the event are Lindsay Lohan, Lil Wayne and P!nk, who entertained thousands of young people in locations throughout the Caribbean and American South. The new reboot joins MTV’s fast-growing portfolio of events across the globe, which attract more than half a million attendees each year. From the “MTV EMAs” which travel to a new city each year to the “MIAWs” in Mexico and Brazil or “Isle of MTV” in Malta, MTV produces more on-the-ground, live music events around the world than any other global youth media brand.
Back in June, MTV launched MTV Studios, which develops original series for SVOD and premium partners and recently announced a global reimagination of MTV’s Real World for Facebook Watch. The new MTV Digital Studios is generating strong growth across platforms, doubling video streams in 2018 to date and growing to more than 250 million social media followers.
Along with the “Real World,” MTV announced earlier this year that it will be bringing back shows like “Daria” and “Aeox Flux,” as well a reboot of “Undressed“. With all of the reboots and returning series we only have one question for the network: Where is Season 2 of “Clone High”?