Illumination and Universal Pictures hosted the premiere of “Dr Seuss’ The Grinch” in New York City this weekend. Select members of the cast and crew hit the red/green carpet to meet with fans and discuss Illumination’s eight fully animated feature. Illumination has been on a non-stop winning streak going into The Grinch’s premiere, with hits like “Minions,” “The Secret Life of Pets,” “Sing,” and “Despicable Me” already pushing the studio past the $5.7B mark in theaters. This isn’t the first Dr. Seuss tale that the studio has brought to the screen, in 2012 Illumination brought “The Lorax” to theaters, that film grossed over $214M domestically and over $348M worldwide.
Outside of ‘The Cat in in the Hat,” the Grinch might be Dr. Seuss’ most popular character and this isn’t the first full-length feature to star the green icon. Jim Carrey played the role, in a non-animated version, back in 2012 with director Ron Howard. That version made over $260M domestically and over $345M worldwide. This time around Benedict Cumberbatch will be voicing the Grinch, with directors Yarrow Cheney and Scott Mosier at the helm.
The Grinch tells the story of a cynical grump who goes on a mission to steal Christmas, only to have his heart changed by a young girl’s generous holiday spirit. As we mentioned earlier, Academy Award nominee Benedict Cumberbatch is voicing the Grinch, who lives a solitary life inside a cave on Mt. Crumpet with only his loyal dog, Max, for company. With a cave rigged with inventions and contraptions for his day-to-day needs, the Grinch only sees his neighbors in Who-ville when he runs out of food. Unfortunately for The Grinch, each year at Christmas they disrupt his tranquil solitude with their increasingly bigger, brighter and louder holiday celebrations. When the Whos declare they are going to make Christmas three times bigger this year, the Grinch realizes there is only one way for him to gain some peace and quiet: he must steal Christmas. To do so, he decides he will pose as Santa Claus on Christmas Eve. Meanwhile, down in Who-ville, Cindy-Lou Who—a young girl overflowing with holiday cheer—plots with her gang of friends to trap Santa Claus as he makes his Christmas Eve rounds so that she can thank him for help for her overworked single mother. As Christmas approaches, however, her good-natured scheme threatens to collide with the Grinch’s more nefarious one.
Starring alongside Cumberbatch in the film are Rashida Jones, Angela Lansbury, Kenan Thompson, Cameron Seely and Ramone Hamilton, and Pharrell Williams.