Hot off the set of the CW‘s new “Charmed” series, Sarah Jeffery is putting her new found fame to work in an ad for PETA. Jeffery will appear in new ads for peta2, PETA’s youth division, that proclaims, “No Look Is Worth a Life. Canada Goose Kills.” Jeffery is part of a long list of celebrities—including Holly Marie Combs and Alyssa Milano of the original Charmed series, Jeffery’s Descendants co-star Booboo Stewart, Madelaine Petsch, and China Anne McClain—who have teamed up with peta2 or its affiliates (whose mottos read, in part, that “animals are not ours to wear”) to promote kindness to animals.

“The jackets they make cause a lot of harm to animals,” Jeffery explains in an exclusive video interview. Coyotes used for Canada Goose’s fur trim can suffer in traps for days before they’re shot or bludgeoned to death, and a PETA video exposé revealed that workers at a Canada Goose down supplier rounded up terrified geese who piled on top of one another in an attempt to escape, causing suffocation and death.

“If you love animals and you care for them … don’t wear them, because they have feelings and personalities just like humans do,” concludes Jeffery, who previously starred in a vegan campaign for peta2. “They want to live. They don’t want to die. Think about the choices you’re making, and if you really care for animals, make the right one.”

The new ad-campaign isn’t just going after companies, it’s also educating people about the retailers that offer warm, stylish, cruelty-free coats. You can find a list on the company website, but a few personal favorites are HoodLamb, Save the Duck, and Wuxly Movement. Fun fact, you can find a large collection of Save the Duck on Amazon.

Just a reminder, there’s no need to wear animals this winter, the animal-friendly versions will keep you snug and happy during the cold months.

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