Apple Details iPhone Xs, iPhone Xs Max and the iPhone XR

Three new iPhones to choose from

iPhone XRapple

Today was the big reveal of the iPhone Xs, the iPhone Xs Max, and the iPhone XR, three new models to appeal to everyone looking for a new iPhone or looking to upgrade. The 5.8-inch iPhone Xs and the 6.5-inch iPhone Xs Max both feature Super Retina displays, along with a faster dual camera system and a world’s first 7-nanometer chip in a smartphone. That chip is the A12 Bionic chip, featuring the next-gen Neural Engine allowing for faster Face ID and a long-list of new enhancements. The new models will also offer wider stereo sound, a gold finish, and will be the first iPhone to offer Dual SIM. The iPhone Xs and iPhone Xs Max will be available for pre-order beginning Friday, September 14 and in stores beginning Friday, September 21.

“iPhone Xs is packed with next-generation technologies and is a huge step forward for the future of the smartphone. Everything is state of the art including the industry-first 7-nanometer A12 Bionic chip with 8-core Neural Engine, faster Face ID and an advanced dual camera system that shoots Portrait mode photos with Smart HDR and dynamic depth of field,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone Xs is not one, but two new iPhone models, and iPhone Xs Max offers the biggest display ever in an iPhone with the biggest battery ever in an iPhone, delivering up to an hour and a half more battery life in your day.”

The iPhone Xs and iPhone Xs Max will have the highest pixel density of any Apple device ever made. The iPhones will come in two sizes, the 5.8-inch and 6.5-inch sizes and both offer Super Retina displays with a custom OLED design. The new devices also support Dolby Vision and HDR10. The two models also offer an iOS system-wide color management system. The iPhone Xs and iPhone Xs Max offer a million-to-one contrast ratio while showing 60 percent greater dynamic range in HDR photos. iPhone Xs Max delivers a more immersive experience with over 3 million pixels for videos, movies and games, offering the largest display ever in an iPhone in a footprint similar to iPhone 8 Plus. Apple also stated that the front and back glass design features the most durable glass ever used in a smartphone, with improved scratch resistance. The phones also feature faster wireless charging. iPhone Xs and iPhone Xs Max are rated IP68 for up to 2 meters for 30 minutes of water protection and protect against everyday spills including coffee, tea and soda.

A lot of time was spent at today’s event discussing the new A12 Bionic chip. The A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15% faster, four efficiency cores that are up to 50% more efficient, a four-core GPU that is up to 50% faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more. A fast storage controller can deliver iPhone storage up to 512GB. The Neural Engine is built for advanced machine learning in everything from photography to augmented reality. A new eight-core design allows it to complete up to 5 trillion operations per second compared to 600 billion in A11 Bionic. This enables new capabilities like faster plane detection for ARKit and new features that use real-time machine learning. For the first time the Neural Engine is open to Core ML, empowering developers to build apps that utilize this highly efficient machine learning engine. Core ML running on the A12 Bionic Neural Engine is up to nine times faster than on A11 Bionic, with as little as one-tenth the energy usage. Capabilities like advanced depth segmentation using the Neural Engine, Smart HDR creating photos with high dynamic range and great image detail, advanced bokeh quality in Portrait mode photos and dynamic depth of field that is user adjustable in the Photos app, are all huge improvements in state-of-the-art photographic techniques that everyone can use.

Speaking of photos, the new 12MP dual camera system with 2x optical zoom and dual optical image stabilization comes standard in the two models. The dual camera system features dual optical image stabilization with 2x optical zoom, while a new sensor is twice as fast as before. Apple stated that the advanced depth segmentation in Portrait mode enables more sophisticated portraits with professional-level bokeh and new Depth Control allows users to dynamically adjust the depth of field in the Photos app both in real-time preview and post-capture.

Apple also confirmed that Face ID is even faster than before. The iPhone Xs and iPhone Xs Max come with iOS 12 which brings new AR experiences, photo sharing upgrades, and new Animoji and Memoji functions. Screen Time helps customers understand and take control of the time they spend interacting with their iOS devices, Siri Shortcuts give any app the ability to work with Siri and new privacy features help protect users from being tracked on the web.

The iPhone Xs and iPhone Xs Max will be available in 64GB, 256GB and 512GB capacity models in space gray, silver and a new gold finish starting at $999 (US) and $1,099, respectively.

As for the iPhone XR, the device features an all-screen glass and aluminum design with a 6.1-inch Liquid Retina display. The device offers six finishes to choose from. The iPhone XR also features the A12 Bionic chip with the next-gen Neural Engine, the TrueDepth camera system, and improved Face ID. The iPhone XR will be available to pre-order beginning Friday, October 19 and in stores beginning Friday, October 26.

“iPhone XR helps us reach even more people with the latest iPhone innovations. It is packed with the newest technologies including a 6.1-inch Liquid Retina display that goes edge to edge, the latest TrueDepth camera with faster Face ID authentication, new 7-nanometer A12 Bionic chip with second generation Neural Engine and a 12-megapixel camera that takes advanced Portrait mode and Portrait Lighting photos,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The new iPhone XR has a gorgeous new aerospace-grade aluminum and glass enclosure that has IP67 protection from liquids and dust, long all-day battery life and comes in six beautiful finishes. iPhone XR makes it possible for even more people to have the great experience of the latest iPhone X technology, in beautiful new designs, at a more affordable price.”

The all-screen design features Apple’s most durable front glass ever, matched with anodized band made from durable 7000 series aerospace-grade aluminum. The glass back design enables wireless charging as well. As we mentioned earlier, the iPhone XR comes in six new finishes including white, black, blue, yellow, coral and (PRODUCT)RED. The new design is splash and water resistant, with a rating of IP67, and protects against everyday spills including coffee, tea and soda as well. Apple also confirmed that a portion of proceeds for iPhone XR (PRODUCT)RED purchases will go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.

Apple also mentioned that the 6.1-inch all-screen Liquid Retina display is the most color accurate in the industry, with wide color support and True Tone for a more natural viewing experience. Precision-milled glass, advanced pixel masking and sub-pixel antialiasing allows the display to follow the curves of the device, while a new backlight design enables the display to stretch into the corners. The new phone supports iPhone gestures like tap to wake, swipe up to the home screen, swipe down to access notifications and the Control Center, and the new haptic touch feature for pressing on the home screen to instantly launch the camera or flashlight. The iPhone XR also features a 12-megapixel f/1.8 aperture wide-angle lens with an all-new sensor, delivering faster auto-focus, while larger and deeper pixels improve image fidelity and low-light performance on photos and videos. Improvements to the ISP, Neural Engine and improved software algorithms enable portrait photos with a beautiful bokeh effect. Smart HDR brings better highlight and shadow detail across photos. The iPhone XR uses LTE Advanced for fast download speeds and also offers Dual SIM5 through the use of a nano-SIM and digital eSIM.

Just like the other models, the iPhone XR comes with iOS 12 and will be available in 64GB, 128GB and 256GB models in white, black, blue, yellow, coral and (PRODUCT)RED starting at $749 (US) from and Apple Stores

Tags : Apple