Twitter is hoping to capitalize on the expansive “Overwatch” community, announcing a new partnership between the social-media platform and the popular game. The Overwatch League and Twitter announced a new multiyear deal today, one that will bring highlights and livestream content to the platform. The new partnership is launching this weekend, starting with the Overwatch League All-Star Weekend. That special event is happening between August 25th and August 26th at the Blizzard Arena Los Angeles.
With the Overwatch League All-Star Weekend taking place this Saturday and Sunday, Twitter is making it easier than ever for fans to join in the conversation. Overwatch League will provide near-real-time video highlights to Twitter, including the most exciting moments of the Pacific Division and Atlantic Division All-Star matchups. Later on during The Overwatch League’s 2019 season, Twitter will be streaming ‘Watchpoint,’ a weekly preview show covering upcoming Overwatch League matches. That will be streamed live on Twitter via @overwatchleague. Watchpoint hopes to provide fans with stats, match predictions, analysis, and more.
Twitter will also drive Overwatch League’s distribution of near-real-time highlight clips from every match of the Overwatch League regular season, playoffs, Grand Finals, and All-Star Weekend.
“From the inception of the Overwatch League, the community on Twitter has always been one of our most passionate and engaged,” said Daniel Cherry, vice president and chief marketing officer for Activision Blizzard Esports Leagues. “That’s why we are particularly excited to announce this collaboration, beginning with the Overwatch League’s All-Star Weekend.”
“Twitter is where Overwatch League conversations happen and we’re thrilled to bring more content to the platform for several years,” said Rishi Chadha, head of gaming partnerships at Twitter. “Overwatch League is one of the most Tweeted-about esports leagues on the platform, and this partnership will bolster that conversation.”
The Overwatch League features city-based teams across Asia, Europe, and North America. Overwatch was created by publisher Blizzard Entertainment.