PETA Calls for Boycott of Kodi Smit-McPhee’s ‘ALPHA’ Movie

Things aren't looking good for Alpha's debut

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PETA is on the warpath this week against the upcoming film “Alpha” starring Kodi Smit-McPhee, Natassia Malthe, and Leonor Varela. The animal-rights group is calling for a boycott of the new movie after allegedly learning that multiple bison were reportedly slaughtered and partially skinned to be used for a hunting scene in the production of the film. The project was shot in Vancouver, set in the last Ice Age, and tells the story of how humans first began to domesticate wild dogs. THR first reported that the Bison were killed for the production of the film.

“Five sensitive bison lost their lives, all so that their bodies could be used as props in this wholly forgettable flick,” says PETA Senior Vice President Lisa Lange. “PETA is calling on the public to show Hollywood that cruelty to animals will not be tolerated by refusing to buy a ticket to Alpha.”

According to a statement released by PETA this afternoon, an internal PETA investigation also revealed “chronic neglect inside Birds & Animals Unlimited, including that dogs were kept outside in barren kennels without companionship or bedding in temperatures as low as 43 degrees”. The statement also indicated that because of PETA’s investigation, the U.S. Department of Agriculture cited the exhibitor for violations of the federal Animal Welfare Act.

As for “Alpha,” the film was directed by Albert Hughes, working off a screenplay written by Daniele Sebastian Wiedenhaupt. The film is being distributed by Gravitas Ventures. The call for a boycott comes just before the film’s release in theaters nationwide, which is scheduled for August 17th. The family-drama is already going up against some fierce competition at the box-office, including the comedy “Crazy Rich Asians” with Constance Wu, Henry Golding, Michelle Yeoh, and Awkwafina, as well as the film “Mile 22” with Mark Wahlberg, Iko Uwais, Ronda Rousey, and John Malkovich.

It will be interesting to see just how the PETA boycott impacts the film’s opening debut, which was already stacked against a busy box-office weekend.

Tags : Sony Pictures