Another series is one step closer to launching on Freeform and it has some very big names behind it. Freeform announced today that the network has made a pilot order for “Breckman Rodeo” (working title) and it comes from creator and writer Steve Lerner and the executive producers of the award-winning drama “The Americans,” Joe Weisberg and Joel Fields. FX Productions is producing the pilot, which just so happens to be the network that aired “The Americans,” and serves as the connection between the two networks.
According to Freeform, the show will be an ensemble drama about a group of young rodeo riders in Cheyenne, Wyoming. If you listen to Garth Brooks songs, or happen to already follow the Rodeo circuit, you would know that Cheyenne is basically the Super Dome of the rodeo and one of the top spots in the sport. We would call the show ‘Seconds’ or ‘Cheyenne Lights,’ but I’m sure “Breckman Rodeo” fits in nicely.
The network describes the character Ashley as “a rodeo-as-hell sparkplug who refuses to stay within the lines that have been drawn for her,” and her boyfriend Brant as “a rodeo prodigy torn between a content, quiet life and the rocky climb to superstardom”. Brant, Ashley and their friends will have to reconcile the traditional values of their sport and their upbringing with the changing realities of the 21st century.
“We’re incredibly excited to partner with Freeform, FX Productions and the brilliant Steve Lerner on his one-of-a-kind coming of age gem, ‘Breckman Rodeo’,” said Fields and Weisberg. “When Steve, who grew up in Cheyenne, first showed us his amazing script, we asked him if there was really such a thing as a high school rodeo team. Steve has been bringing us up to speed ever since. His show is a heartfelt look at teenage life in Cheyenne – familiar to some, not to others, but sure to move and surprise everyone.”
“Growing up in Wyoming, I loved going to the rodeo,” added Lerner. “I’m excited to bring the stories and people of my hometown to the screen. Freeform, FXP and the J’s (Joe and Joel) have been wonderful collaborators, and I’m thrilled to shoot this pilot with them.”
A rodeo drama could be an interesting addition to Freeform’s lineup, the network is already doing well with its recent additions “Marvel’s Cloak & Dagger” and “Siren”. The show could be a perfect fit to follow “The Bold Type” at launch, which has quickly become one of Freeform’s most popular series.